Digital Media Partnerships Director

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Carat is an important part of our world-class offering and is an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

Purpose of the Role

The role sits within the Partnerships team at Carat Global, supporting the Snr Director, Partnerships and owning key digital media partnership deliverables across a client base.

For the Partnerships team, this role delivers partner management, JBP planning, account servicing, reporting, RFI/RFP delivery, partner communications, and organising partner-led learning / innovation content and agendas for clients and the agency. Core deliverables include partner coordination / management, RFI/RFP delivery, and organising partner-led learning / innovation content and agendas for clients and the agency.

For the client scopes, the role will focus upon the requirements of two key Carat Global clients, namely Kraft Heinz and Vodafone. The role here is around supporting clients in navigating major digital media partnerships - driving commercial value, strategic value and delivering on learning / innovation agendas. Core deliverables include partner management, JBP planning, webinar / learning content design, digital media POV / thought leadership development, account servicing, reporting etc.

The role will report into the Snr Director, Partnerships and have a dotted reporting line to the Vodafone client lead. This position allows the role holder to be a trusted business partner to the client, managing daily relationships and partner-related tasks, providing strategic recommendations, while also enhancing the client's marketing capabilities through collaboration with media owners, AdTech providers, and the wider dentsu business.

Key Responsibilities

Technical Requirements

Comprehensive understanding of the Digital media ecosystem; breadth of knowledge across all major channels, platforms, and high growth/ disruptive media owners. Example requirements are, for:

• Vodafone: 'If our markets are not targeting audiences as well as they could be, how can we help them improve on this in the Meta platforms and in DV360?'
• Kraft Heinz: 'How can our brands test, learn and the win across new food/ takeout delivery media owners'
• Carat Global: 'Delivery of market landscape dynamics and trends that can be shared across clients and/ or fed into Carat Global thought leadership activity'

In depth understanding of Major global partners (Google, Meta, TikTok, Amazon) ads solutions / offering, platforms, AdTech ecosystem etc. Example requirements are, for:

• Vodafone: 'What are the benefits and drawbacks for if our markets wanted to start testing PMAX in Google or Advantage+ Shopping Campaigns in Meta?'
• Kraft Heinz: 'What are the unique advantages that Kraft Heinz should consider when focusing its investment across Amazon's portfolio of ad solutions'
• Carat Global: 'How can Carat Global achieve increased competitive advantage in AI / algorithmic media through its relationships with major global partners'

Media planning knowledge and capability - the strategic thinking to appraise the role of a media channel or platform within a holistic paid media ecosystem, as well as talk confidently about audience strategies. Example requirements are, for:

• Vodafone: 'How could we better use 1PD across our markets to identify and target potential customers?'
• Kraft Heinz: 'Which media owners can we leverage to enhance our own operational efficiency in leveraging data and audiences to drive improved advertising outcomes'
• Carat Global: 'How can AI related developments assist our client and network teams in their media planning and client delivery'

Be able to Educate, inform, and inspire global teams and local markets on digital best practices and platform planning / buying fundamentals. Example requirements are, for:

• Vodafone: 'Create a learning agenda webinar series aimed at getting the best out of DV360'.
• Kraft Heinz: 'Deliver cross platform innovation sessions that are focussed upon key topics, such as "Winning in GenZ", "Retail Media", "Sustainability in Media" etc.'
• Carat Global: 'By working across a diverse digital team, deliver a regular cadence of external partner insight sessions that elevate overall team capability, expertise, and understanding'

Partnership Management:

• Oversee Client/ Partner Relationships: Guide, support and contribute to the
  partnership objectives of two clients.
• Performance Measurement & Reporting: Collaborate with partners to hold regular business reviews, track investment performance, and consolidate comprehensive "value reports" that track partner performance across markets.
• New Partner Investigation: Undertaking market investigations, RFPs/RFIs and outreach to identify new partners that would enhance Client performance and/ or innovation.
• Joint Business Plan (JBP) Reporting: Ensuring Client/ Partner JBPs are monitored, delivered against, and where issues arise, they are escalated and resolved as quickly as possible.
• Develop & Deliver Learning Agendas: Craft and execute the Partnerships agenda at the agency for Client stakeholders - including the crafting of a content calendar for educational webinars featuring leading partners.

Client Relationship Management:

• Cross Function Communication: Build and maintain a strong relationship with key Client stakeholders (e.g. global media leads, local market marketing leads, procurement) serving as their primary point of contact for day-to-day issues.
• Planning: Coordinate and lead internal and Client meetings, ensuring smooth execution of key events.
• Delivery Focus: Proactively identify and pursue Client development opportunities.
• Trusted Advisor: Possess a deep understanding of the Client's business, including products, services, competitors, and potential brand challenges.
• Data Analysis: To quantify the impact of the Client's partnerships programme and demonstrate the value of the Client's partnerships (e.g. through strategic added value delivery, learning activity, efficiency improvements, innovation initiatives etc.)

What we offer

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

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Location:
London

Brand:
Global Carat

Time Type:
Full time

Contract Type:
Permanent]]>