Marketing Director (B2B & SaaS)

About Us:

The 55/Redefined Group is a fast-growing scale-up, launched in September 2021 to address the challenges of an ageing population and the future of work. We’re redefining life after 50, creating solutions for this demographic and for the businesses targeting and hiring them to realise their potential and the crucial role they must play in the global economy.

We’re challenging the status quo, debunking myths and throwing away outdated stereotypes of older workers. We are a diverse and inclusive employer, welcoming individuals of all backgrounds and ages who share our passion for challenging the status quo. 55/Redefined advocates for age diversity, positivity and inclusion across all areas and stages of life. 55/Redefined group is a parent company with three main sub-sectors: 

• Work/Redefined: work-redefined.co An employer focused website, which supports businesses and other organisations on Age Inclusivity. The site offers employers insights, industry data, consulting services, Age Inclusive Accreditation, training and assessment. 

• Jobs/ Redefined: jobs-redefined.co An over 50s jobs board, where hirers can manage open vacancies and candidates can search and apply for roles. 

• Life/Redefined: life-redefined.co A membership platform which shares inspiring life stories and curate’s expert opinions on topics from career advice to financial planning to fitness and travel. It is showcased by stories of over-50’s ‘Redefiners’ who challenge the status quo and are living their best lives as an inspiration for others to follow.

We live and breathe our mission as an employer. A university degree is not required, and age is no barrier. We are a remote team (quarterly get-together in central London and multiple virtual team calls), and we are open to flexible working.

Why Apply?

This is an exceptional opportunity to do purposeful, meaningful work and help change the world for generations to come, as a champion for Age Inclusion, joining a scale-up team who are delivering first to market solutions.

Role Overview:

As the Marketing Director at 55/Redefined, you will report to the Chief Operating Officer as a member of the leadership team with responsibility for the full mix including digital marketing, lead generation, content and brand strategy, PR and events.  You will lead and develop a growing team of marketers across B2B and B2C.  You will partner closely with the Senior Leadership Team and Commercial Director.

Key Responsibilities:

• Strategy Development:
  • Develop and implement a comprehensive B2B marketing strategy to drive brand awareness, lead generation, and customer acquisition.
  • Collaborate with the SLT to align marketing strategies with the overall business goals and objectives.
• Team Leadership:
  • Build and grow a capable Marketing team, including managing external support agencies.
  • Foster a collaborative and innovative team culture. Provide hands-on leadership to drive the overall marketing strategy.
• Demand Generation:
  • Plan and execute multi-channel demand generation campaigns to attract and convert target customers.
  • Utilize a mix of digital marketing, content marketing, email marketing, events, and other tactics to drive leads, traffic and engagement.
• Brand, PR and Events:
  • Enhance and maintain the company’s brand presence in the market. Develop and manage brand positioning, messaging, and identity.
  • Lead PR & communication and agency to ensure consistent and impactful messaging across various media channels and markets
  • Plan and execute event strategy to support brand and sales objectives
• Content Marketing:
  • Oversee the creation of high-quality, engaging content that addresses the needs and pain points of our target audience.
  • Ensure consistency in messaging and TOV across all marketing materials and channels.
• Digital Marketing:
  • Lead digital marketing efforts including SEO, SEM, social media, and online advertising.
  • Optimize digital channels to increase website traffic, engagement, and conversions.
  • Implement a test-and-learn approach to grow digital performance.
• Analytics and Reporting:
  • Set marketing and acquisition objectives aligned with the overall business strategy
  • Provide regular reports on key metrics and insights to the executive team.
  • Develop and leverage the database to support repeat business growth.
  • Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
• Budget Management:
  • Develop and manage the marketing budget to ensure efficient use of resources.
  • Track and report on budget performance.

Preferred Skills & Experience

• An accomplished professional with extensive B2B SaaS marketing experience
• Experience in the HR tech or SaaS industry is highly desirable.
• A truly commercial B2B marketeer with a holistic business view and track record of leveraging marketing initiatives to generate measurable business results and drive revenues
• Previous experience of having worked in a fast paced, high growth (start-up/scale up)
• Excellent leadership and people management skills, with a track record of building and developing high-performing marketing teams
• Exceptional written and verbal communication skills, with the ability to convey complex ideas effectively
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Hands-on strategic planning, performance, and analytical skills.
• Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously

Our Culture:

You will work in a collaborative environment amongst a group of highly motivated multigenerational team members. Our team is our biggest asset, without a doubt.

Don’t check off every box in the requirements listed above? Please apply anyway! 55 Redefined is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider applying. You may be just the right candidate for this role or another one of our openings!

Additional Information for Candidates:

• Career Growth: At 55/Redefined, we invest in our team members' professional development. You'll have access to ongoing training, mentorship, and opportunities to advance your career.
• Innovative Environment: Join a forward-thinking organisation that encourages creativity and innovation. We value fresh ideas and new approaches to problem-solving.
• Impactful Work: Every day, you'll contribute to creating a more inclusive and age-diverse workforce, leaving a lasting legacy in the HR and talent acquisition industry.
• Work-Life Balance: We understand the importance of work-life balance. Enjoy flexible working arrangements that empower you to achieve your career goals without sacrificing your personal life.

How to Apply:

If you're ready to join a dynamic team on a mission to redefine the future of work and leave a lasting impact, please submit your resume and a cover letter explaining why you're the ideal candidate for this role. We can't wait to hear from you!

At 55/Redefined, we believe in the power of age diversity, and we're excited to welcome individuals from all backgrounds and experiences to join us on this transformative journey. Together, we'll reshape the workplace for the better.

55/Redefined is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.