55/Redefined

55/Redefined is the UK’s champion for the over-50s. We’re a disruptor. We’re here to challenge the status quo. We reject the idea that the most dynamic part of life is before 55. We advocate for age diversity, positivity and inclusion across all areas of life.  55/Redefined is the UK’s champion for the over-50s. We’re a disruptor. We’re here to challenge the status quo. We reject the idea that the most dynamic part of life is before 50. We advocate for age diversity, positivity and inclusion across all areas of life.  

We are for the vibrant, thrill-seeking, healthy, young-minded, future-focused, on-the-pulse, passionate, fun-loving, who have that you-bet-your-ass-I-can-do attitude who want to be a part of it. With information and insight on careers, finance, legal and lifestyle inspiration for the affluent 50-plus demographic, we aim to be the most-trusted authority and the go-to source for over-50s.