Head of New Business

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We are seeking a motivated and talented Head of New Business to join our Sales and Marketing team. This is an exciting opportunity for someone who has a real passion for people and delivering great customer and colleague experiences. Resilient with excellent organisational skills and ability to prioritise.

This role is a hybrid role (home based working with some travel to the Birmingham office) and travel to customer sites. Working Monday - Friday between 8:45am and 4:45pm.

About us

BHSF is a not-for-profit health and well-being provider with a proud history of making healthcare accessible to working people. Today, we positively impact workplace well-being - helping to keep employees physically, mentally, and financially healthy. We put employee well-being at the heart of everything we do. Our services range from Occupational Health to Employee Assistant Programmes. We also have a wide offering of products including Health Cash Plans, Cancer and Personal Accident cover. It doesn't matter if a business has got 10 or 10,000 employees - we've got something to suit everyone. We're super flexible, too. Meaning we can get the workforce the support they need, as soon as possible. By intervening early, we can help to keep employees at work and healthy. Friendly and down-to-earth, we're always on your side. And because we're a not-for-profit provider, your needs come first, every time.

Main Responsibilities

The Head of New Business is responsible for driving the company's new business growth, identifying, targeting, and securing new business opportunities.

This strategic role involves developing and executing a comprehensive business development strategy to achieve revenue targets, with a strong focus on partner/customer acquisition and relationship building.

Strategic support, tracking and forecasting

• Support the Head of Sales and Customer Retention in development and implementation of a comprehensive strategy to identify, target, and secure new business opportunities aligned with BHSF's vision and objectives.
• Support the setting annual sales plans, including target markets and KPIs.
• Owning the measurement, tracking, reporting and analytics of KPI's and targets, utilising the CRM system.
• Design and implement robust systems for tracking leads, conversions, and sales metrics to optimise performance.

Sales team leadership and management

• Lead and coach a team of direct sales consultants
• Lead and manage intermediary consultants to drive growth via intermediary partners
• Lead regular team meeting to ensure your teams are fully supported to deliver both personal and team targets.
• Provide development, coaching and support to your team and ensure development of product knowledge and revenue performance.
• Use data-driven insights to refine sales strategies and guide decision-making.
• Conduct monthly 121s, developing a culture where training and development, wellbeing, motivation, and productivity are part of team life and are recorded in monthly performance reviews.
• Work cross-departmentally to align on marketing strategies, customer onboarding, and product delivery.

Revenue Growth and Strategic partnership development

• Spearhead initiatives to expand BHSF's reach into untapped markets, ensuring scalability and profitability.
• Drive measurable growth in revenue and market share by establishing a robust pipeline of opportunities, including your own larger value opportunities.
• Monitor market trends, competitive activity, and customer needs to ensure the sales strategy remains agile and competitive.
• Work cross-functionally with marketing, product, and operational teams to develop tailored solutions for strategic partners.
• Establish strategic partnerships that expand BHSF's service offerings and reach, leveraging industry networks and insights.
• Assess and mitigate risks associated with new business opportunities, ensuring alignment with company values and compliance standards.
• Ensure that Consumer Duty is embedded across the whole sales lifecycle.
• Represent BHSF at key industry events, conferences, and networking opportunities to build visibility and credibility.

Personal Qualities

• Excellent communication and influencing skills across a wide range of stakeholders both internally and externally.
• A real passion for people and delivering great customer and colleague experiences.
• Resilient with excellent organisational skills and ability to prioritise.
• Excellent analytical thinking skills and a passion for finding the right solutions for our customer and resolve any problems or issues.
• A keen desire to seek continuous improvement of current working practices and a willingness to try new approaches.
• Always leads with integrity, acts fairly and proportionately.

Additional Benefits

• Casual dress
• Company pension
• Employee discount
• On-site parking
• Sick pay
• Wellness program
• Work from home