TikTok Shop - Senior Business Analytics Manager, Strategy & Analytics, EMEA

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

About the team:
The E-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join the Strategy & Analytics team based in EMEA.

The Strategy & Analytics team for Global Commerce plays a core role in analyzing industry trends, setting business targets and reviewing business performance in the UK and Europe. This team is responsible for both quartlerly/yearly and long term targets. It is a highly cross-functional team, with exposure to a multitude of business teams and stakeholders. As a member of this team, you will be focusing on key metrics as well as deep-drives and overall analysis of TikTok Shop EMEA.

Responsibilities:
- Working with business teams, using data-driven insights to provide them with recommendations, support business reviews and decision-making.
- Develop short-term and long-term plans for the scale and revenue targets of TikTok's e-commerce business in EMEA.
- Track performance on a regular basis, identify issues and provide resolutions.
- Conduct in-depth analysis of commerce business, including traffic efficiency, user behavior, merchant operation, etc.
- Collaborate with cross-functional teams to build short-term and long-term strategic plans and drive high impact projects.
- Provide support for business growth through internal and external research and competitor benchmarking.
- Analyse and draw conclusions from diverse data sets and understand how to brief and work with specialists to solve complicated problems.
- Project Leadership: Overseeing strategic project efforts within the team and leading collaboration with cross-functional partners across different markets.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with more than 5 years of work experience.
- Extensive experience in at least one major analytical tools such as SQL, PowerBI, Tableau, and/or Python.
- Proven ability to conduct in-depth analysis to create detailed in insights, set targets and track business performance on a regular basis.
- Leading and coaching teams in projects related to e-commerce, commercial and data analysis.
- Strong communication skills, excellent logical thinking ability with a sensitivity to data and ability to quickly adapt to business requirements.

Preferred Qualifications:
- Experience within e-commerce, social commerce or CPG industries.
- Self-starter, rapid learner and able to navigate ambiguous work environments with high degrees of judgement and critical thinking.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.