Global Market Liaison

BRAND: Starcom
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

The Global Market Liaison (GML) will bring the best of their Local Market to multiple stakeholders across the Constellation ecosystem. The GML will partner with the Global and Local Samsung teams to ensure strategies are delivered, scaled and merchandised. They will manage the queries from Global teams into the Local Market to ensure timely and insightful responses on behalf of the market and conversely share the best of the Local Market work, new insights and proactive opportunities to the Global team. The GML will have a deep understanding of their Local Market activities and be able to merchandise great work internally with in Global Constellation Network as well as to clients.

The GML will be connected and collaborate on behalf of all capabilities in the market and unify and partner with other GML in three other key markets to improve the overall perception of Constellation capabilities around the world.

The role will reside within the Local market but be accountable to the Constellation Global MX Team. As such it will have two reporting lines, the Global MX Media Lead and the Local Market Media Lead.

Responsibilities

What will you be doing?

Connected, communicative with seamless working practices and relationships:

• Develop a fluid and supportive communication network across all the various stakeholders within Global Media team, Local Market agency team and Local Clients. Extended connections into Local agency services across Creative, CRM, Production and Data and Analytics.
• Develop strong working relationships with key Global Team members to seamlessly manage task requests to the right Local Market owner, ensure clear concise communication and process and succinct timely delivery of request
• Leverage Local and Global technology, filing, systems to deliver strong workflows

Act as the Global Solutions and Governance provider in the Market:

• Oversee Local Market delivery and alignment of Globally developed strategies, activation and innovations. Adherence of Local Market stakeholders to ensure campaign delivery in line with the global directive, management of Local market response to Global campaign deliverables (such as media check lists, brief, strategy overview, media plan, PCA overview etc). Provide timely proactive communication to Global stakeholders on campaign delivery, challenges and solutions
• Ensure Governance and accountability for the Local Team adherence to Samsung processes. As such, provide internal training and support and be the 'go to person' on various Samsung global solutions
• Deliver and manage Publicis Groupe solution in the Market such as Salesforce, updating Network material, client information, etc

Ability to craft strong stories and merchandise great work:

• Drive awareness of Local work and initiatives to Global stakeholders such as local strategies, data/insight led examples, case studies, local generated idea (NBDB or otherwise), innovation, technology or firsts
• Craft case studies on Local Market initiatives for Local and Global sharing as well as internal and external award
• Share Local market successes and learnings through work and insights, making it easy to scale and reapply best practice to other markets
• Provide detailed information and understanding on Local Market intelligence, Category and Samsung behaviours that may influence or impact Local Market decision, delivery and performance of campaigns within market.

Qualifications

What are we looking for?

• A high energy, committed individual who will bring momentum to the broader team in the local market
• A brilliant generalist who can merchandise great work by crafting compelling stories through data and clearly articulate the contribution the work delivers to Samsung to senior stakeholders.
• Ability to understand all local market activities and be able to disseminate the pertinent information for Global Constellation Teams proactively.
• Ability to overcommunicate and drive a "network effect" - keeping all teams informed and staying on top of work in local markets, able to extract great thinking or work from your counterparts in other markets while also laddering what is working to clients and to Global teams.
• Confident in presenting both internally and externally.
• Proactive, positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view without being dogmatic.
• Resilient operator who can accept challenging client feedback and produce better work as a result.
• Ability to manage multiple workstreams with multiple stakeholders on an ongoing basis, continually pushing projects forward.
• An innovation focused mindset, fascinated by the ever-changing digital world and what's possible for clients.
• A skilled media practitioner, with senior experience from within an agency as an planning lead, digital/data capabilities, media planning or other similar role.
• Deep understanding of the Local Market media landscape, channels, platforms and technologies as well as local market regulations and legislation that affect media delivery
• Good understanding of creative, production, CRM and Data capabilities and delivery
• Have managed multi-million budgets from Global clients into Local Markets.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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