Senior Marketing Executive - DK Learning

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Join the vibrant DK Learning team, dedicated to revolutionising educational publishing. Our mission is to build brand recognition internationally within schools and directly with teachers, making DK synonymous with high-quality classroom resources. We're passionate about making a difference in education and are looking for a dynamic Senior Marketing Executive to help us achieve our goals.

As a Senior Marketing Executive, you will play a pivotal role in our team, driving marketing initiatives and campaigns that reach educators globally. Your key responsibilities will include:

• Develop comprehensive marketing strategies for our titles or series, utilising the full marketing mix (online & offline advertising, email, organic & paid social media, etc.).
• Plan and monitor the marketing budget to ensure cost-effective campaigns.
• Prepare marketing and sales materials for conferences, sales meetings, or mailings.
• Plan, write copy, create emails, test, and review results to optimise email marketing efforts.
• Develop our annual Education catalogue, showcasing our best resources.
• Potential travel to attend and represent DK at conferences (UK & international).

A typical day might include:

• Research, commission, and edit engaging content for the DK Learning website, social media platforms, and newsletters.
• Regularly update the DK Learning website via our Content Management System (CMS).
• Collaborate on the design and production of various marketing materials, such as social media assets (including video), paid social advertising, e-newsletters, presentations, catalogues, and event material.
• Craft compelling copy and design email campaigns.
• Identify and brief influencers for promotional campaigns to enhance our reach and engagement.

Skills and Behaviours:

• Proven experience in marketing educational content, including marketing to audiences outside of the UK (US or other regions - please specify on your CV/cover letter)
• Knowledge of the education landscape
• Proven experience in delivering successful marketing campaigns - (e.g., via influencer/social media campaigns)
• Highly creative, analytical, and strategic
• Commercial awareness and strong analytical skills
• Strong oral and written communication skills and the ability to influence
• Effective time management and the ability to manage a busy and varied workload

If you're passionate about education and marketing, and excited about making a difference, we'd love to hear from you! Please submit your CV and a cover letter by Monday 23 September.

Salary: up to £32,000 depending on how your skills and experience align to the role, plus bonus and benefits

We have a range of benefits to reflect our commitment to our people, some of which are:

• 25 days paid holiday entitlement in year one, plus bank holidays
• Generous pension scheme
• Volunteering policy and charity matching
• Employee assistance programme
• 60% discount on company books
• Cycle to work scheme and discounted gym membership
• Flex fridays (1pm Finish*)
• Shopping discounts
• Up to 30 days remote working from abroad

And we plant a tree for every new employee to our business.

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK supports flexible working and has introduced a new 'smart-working' policy with a hybrid approach of working weekly from home and in DK's office.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org

*Subject to certain criteria being met.

About our Company:

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.

We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.

Company: Dorling Kindersley Limited

Country: United Kingdom

State/Region: London

City: London

Postal Code: SW1V 2SA

Job ID: 273671

Date: 6 Sep 2024

Location: