Media Strategist
Media Strategist
Marketing
Permanent | Full Time
Office location: White City, London | Hybrid - 2 days a week in the office (Monday & Wednesday)
Hiring range: £40,000 - £55,000
For more information please email TalkingCareers@itv.com
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The role
This role is responsible for translating the annual direction for media strategy to individual campaigns, creating parameters for success across all paid and owned media activity.
- Support the development of long term media strategy.
- Lead campaign briefings in collaboration with marketing & creative strategy. You will be required to create and adapt strategic principles and guardrails, which ladder up to the overall media strategy. These will be used to guide and empower media representatives embedded within the pods.
- Work with the Insights team to develop a deep understanding of ITV's existing viewers and customers, and the audience growth opportunities, with a particular focus on their media behaviours.
- Maintain a deep understanding of industry trends, challenges and opportunities, and how they impact our campaigns.
- Monitor priority media activity to ensure alignment with the briefed strategy, acting as a consultant to media specialists
- Work with the Insights, Marketing and Media teams to understand the impact and effectiveness of our activity and help to embed learnings into future plans.
Skills you'll need (minimum criteria)
- Media professional with a proven success record working with multiple stakeholders in complex businesses.
- Strong knowledge across paid and owned media channels, with proven hands-on experience in both.
- Highly experienced in developing strategy for paid and owned media.
- Highly experienced in understanding insight and data to inform strategy and decision making.
Other things we're looking for (key criteria)
- Strong communication skills with the ability to build strong relationships across a range of stakeholders.
- Thrives in a fast-paced, dynamic environment.
- Flexible and able to adapt to changing circumstances
- A can-do, curious, collaborative, get-things-done approach.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Find out more about applying with a disability.
* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Closing date: Monday 27th January 2025
"Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested."]]>