Senior CRM Manager
Description
We have an exciting opportunity for an experienced CRM Senior Executive to join our UK & I Customer Strategy team. Reporting into the CRM Manager, this role will be responsible for working across our business units (BUs) to implement campaign plans using data and segmentation, driving customer growth and engagement. The successful candidate will be responsible the delivery of cross-BU customer initiatives, combining hands-on campaign management expertise, customer-centric thinking, and cross-functional collaboration to ensure campaigns are executed seamlessly and deliver measurable impact across our BUs.
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.
What you'll be doing:
• Campaign Planning & Execution: Translate strategic priorities and segmentation insights into actionable campaign plans, building campaigns and ensuring accurate targeting and personalisation. This includes managing campaign calendars, aligning activity across business units (BUs).
• Stakeholder Collaboration: Partner with the CRM Manager to align campaign execution with proposition priorities, integrating opportunity sizing, targeting, and evaluation frameworks. Plus, coordinate with BU marketing teams to ensure consistent messaging and delivery.
• Campaign Optimisation: Monitor campaign performance, adjusting tactics to maximise engagement and conversion. Share these insights and best practices across BUs to build a culture of continuous improvement.
• Test & Learn: execute test-and-learn activities for cross-sell initiatives. Working with the BUs; measure impact, optimize campaigns, and share learnings to inform future strategy.
• Operational Excellence: Ensure campaigns are delivered on time, within scope, and in compliance with data protection requirements. Maintain campaign documentation, workflows, and reporting dashboards for transparency and scalability.
Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we're able to effectively manage interest. Therefore, if you're interested in joining us at AXA, please don't hesitate to apply.
What you'll bring:
• Proven experience in CRM campaign management and execution, ideally across multiple product lines or BUs.
• Experience working with transactional customer data and a strong understanding of segmentation, targeting, and personalisation in customer communications.
• Skilled in A/B testing, campaign optimisation, and test-and-learn processes.
• Excellent organisational skills, with the ability to manage multiple campaigns simultaneously.
• Strong stakeholder management and communication skills, with a collaborative mindset.
What we offer:
At AXA UK, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:
• Competitive annual salary of up to £65,000
• Annual company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private medical cover
• 28 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• Wellbeing services & resources
• AXA employee discounts
To apply, click on the 'apply for this job' button, you'll then need to log in or create a profile to submit your CV. We're proud to be an Equal Opportunities Employer and don't discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we're proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to bayley.colbran@axa-uk.co.uk.
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Who we are:
AXA UK Support Functions power AXA's three customer-facing business units, providing the infrastructure, support and expertise to ensure our customers can always count on us. Whether you've got heaps of experience and qualifications behind you, or you're just starting out, we'll give you the support and opportunities to help you grow and develop with confidence.