Regional Sales Manager - Midlands

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About Us

BREWDOG IS A SUNDAY TIMES BEST PLACES TO WORK EMPLOYER 2023

COMPANY SHARES | BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are - and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that's for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

BONUS SCHEME | Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn't be able to do it without you so it's only right we share the success together

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we're taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don't put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5 th year with us we add on one additional day's leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we'll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We'll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath... enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

We're also the world's first carbon negative beer business. We're focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others') for the environment.

About The Role

To grow BrewDog's Market Value Share in the On Trade through building relationships and volume via incremental new distribution of our Core Headliners in the IFT and L&T sectors, whilst also executing National Account briefs. Building relationships and working with the key RTM partners in your geography is absolutely essential to achieving success.

• Grow distribution of BrewDog in the On Premise by targeting & gaining new accounts
• Works consultatively with key On Premise venues to drive vertical growth
• Continuously assesses geographic territory to define On Premise universe
• Identify, Win and Manage key multiple operator channels and regional distributor partners.
• Spends 90% field time calling on accounts in your territory to drive OP strategy
• Effectively plans ahead and has exceptional time management
• Actively builds and maintains network with key customers and opinion leaders within the on premise industry.
• Manages local On Premise budget
• Effectively negotiates Partnership Agreements with key operators to drive vertical sales
• Routinely performs staff education / beer schools / tastings to ensure brand understanding, quality of serve, and encourage optimum pricing
• Reviews business volume and business building initiatives with key partner venues on a weekly and monthly basis
• Analyses territory and account specific business to clearly understand key business drivers
• Utilises tools and tactics to drive vertical growth
• Proactively shares examples of BrewDog marketing activities to demonstrate key points of difference to competition
• Work to ensure a quality finished drink is delivered to all consumers requesting a BrewDog beer
• Ensures that the right brand activation items are placed in the right accounts

About You

• Passionate about great craft beer. .
• Must be a 'people-person' - someone who is approachable, easy to talk to, and trusted
• Proven track record of working independently and delivering results; is self-motivated, and able to manage time and workload to optimise effectiveness.
• Evidence of an entrepreneurial 'can do' attitude; is uncompromising, ambitious, relentless, willing to take risks and learns obsessively!
• A motivated self-starter with ability to deliver results with 'real' pace & urgency
• Solid understanding of the Local On-Trade scene
• Strong administrative skills and highly organised.
• Effective communication, negotiation and interpersonal skills.

THE BREWDOG CHARTER

WE BLEED CRAFT BEER | This is our true North.

WE ARE UNCOMPROMISING | If we don't love it, we don't do it. Ever.

WE COUNT TIME IN DOG YEARS | We are ambitious. We are relentless. We take risks.

WE CHALLENGE EVERYTHING | We forge our own path.

WITHOUT US WE ARE NOTHING | We are BrewDog.