Head of Content and Brand

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Head of Content and Brand

Located in vibrant Horsham, Breathe isn't your typical SaaS business. Private equity owned, well-funded, with 14,500 customers and an average 6 years LTV (a rarity in the SaaS industry), Breathe is the number 1 HR Software for SMEs in the UK. But there is more to it - our work culture is award winning, with talented people that are committed to driving impact, while having fun together. We're proud of our track record of success, but we're even more excited about what the future holds for us.

Why is this role important?

In this role you will own Breathe's content marketing and brand strategy while leading a cross functional team. You will develop and deliver the broader marketing strategy focusing on brand awareness, demand generation and SEO content and PR. You and your team will also work closely with other teams across marketing, sales, and our external agencies.

Responsibilities

Content Marketing Strategy:

• Develop and execute a comprehensive content marketing plan to engage prospects across the purchasing funnel
• Oversee creation of high-impact content across various formats (blogs, whitepapers, videos, etc.) optimized for SEO and audience engagement
• Collaborate on customer marketing content with product marketing and customer success teams
• Encourage innovation and "out of the box" thinking to elevate our content strategy

Brand Marketing Strategy:

• Develop top-of-funnel campaigns and a cohesive social media strategy to build organic growth
• Partner with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Work with the People team to define and promote our employer brand

Team Leadership and Development:

• Manage and mentor a talented team, fostering a culture of creativity, collaboration, and continuous improvement
• Set goals and KPIs, track team performance, and drive accountability for results
• Empower the team with regular feedback, growth opportunities, and a strategic vision for success

Collaboration with Growth Team:

• Work with the Growth team to align content and brand efforts with acquisition, conversion, and retention goals
• Partner on integrated campaigns, A/B testing, and optimisation to boost engagement and conversion rates
• Share insights and learnings across teams to ensure alignment with market trends and customer needs

Yearly Planning and Analytics:

• Lead annual content and brand planning, setting clear objectives and tactics aligned with business goals
• Define and track key KPIs, including organic sessions, content engagement, and brand awareness metrics
• Conduct competitive analysis to identify trends and inform strategy

Metrics:

• Quantitative - organic sessions, new organic traffic, MQLs, content engagement (both on paid and non-paid channels), and conversions from MQL to trial
• Qualitative - established, efficient processes and a test-and-learn approach to content and brand marketing

What we value for this role:

• Articulate written, visual and verbal communicator, excellent copy accuracy and proofreading skills
• Proven experience in content marketing, brand strategy and leadership roles within the SaaS or technology industry
• Knowledge of modern content and brand marketing best practices
• Out of the box thinking to help position our brand as the leader in the market
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and recommendations
• Excellent communication and storytelling abilities, with a keen eye for detail and creativity
• Demonstrated experience managing and developing high-performing teams, fostering a culture of collaboration, innovation, and excellence
• Positive attitude
• Growth Mindset
• Curious and always searching for for ways to improve in your role
• Not afraid to get your hands dirty to support the team when necessary

Our People Benefits:

• Salary flexible, depending on experience + company bonus
• 25 days' holiday, rising to 26 with 3 years' service + birthday off
• Company bonus
• Flexible working
• Private medical including dental, optical and mental health cover
• Life insurance 2 x salary
• Matched pension scheme (5%)
• Employee Assist Programme
• Learn Days: 1 day per month
• 2 x volunteer days per annum
• Access to Reward Gateway for hundreds of discounts.

Our hiring process:

Stage 1: Initial screening call with our Talent Acquisition Advisor

Stage 2: Interview with Chief Marketing Officer

Stage 3: Interview and presentation with Chief Marketing Office and 2 senior leaders

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Breathe is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.