Head of Commercial Finance (Marketing)

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Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.
About us:

We are the new operators of the UK's National Lottery license from February 2024. Join us as over the next year we embark on a largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to Good Causes. As one of the UK largest brands you'll have a once in a lifetime opportunity to work with one of the UK biggest media budgets.

Once-in-a-lifetime opportunities exist for people from within and outside the betting and gaming industry to join us play a part in giving the National Lottery a fresh start. Allwyn is part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy.

Role Purpose:

The Head of Commercial Finance (Marketing) will business partner the Marketing Director to ensure returns are maximised across our Marketing & Promotional spend. This role will partner with analytics teams across the business and with 3rd parties to ensure a consolidated and consistent approach to decision making, supporting the business through an exciting time of growth.

Finance Team Description

• The Finance department ensures the business is financially sound, has robust accounting and reporting processes, and delivers financial targets including returns to Good Causes, profit and cashflow.
• Key responsibilities of the broader Finance Function are:

o Management accounts, including budgeting and forecasting

o Supporting commercial decisions including new game innovation, marketing and capital investment cases

o Statutory accounts

o KPI reporting and analysis

o License and Trust reporting and compliance

o Tax and VAT reporting, compliance and advice

o Management of the cash position and relationship with our banking provider

o Delivering value and ROI

Team Description:

The Commercial Finance department supports the business to achieve it's goals and objectives with Commercial sound, data lead decision making.

• Budgeting and forecasting of Sales, Net Margin and Marketing costs.
• Decision support, particularly through the development of financial business cases to support our commercial proposals and capital expenditure
• Decision support on Game innovation and development
• Financial modelling of Game simulation and performance
• Broader analytics including econometrics
• Monitoring performance against the milestones and KPIs set out in the Annual Business Plan with both the Executive team and the Board
• Weekly trading performance and analysis of games and channels
• Day to day cost control / Management accounts reporting

Role Responsibilities:

• Finance accountability for the Marketing Budget and Sales target associated with this; across the 5 year plan
• Business Partner Marketing Director and support broader Marketing leadership team.
• Lead the budget and reforecasting processes for Marketing spend and work with broader Commercial team colleagues to ensure Sales plan with clear accountabilities for delivery
• Develop measurement framework with end to end ROI measurement; alongside analytics teams across the business and with 3rd party agencies.
• Support strategic reviews of Marketing, ensuring Marketing strategy supports delivery or broader business objectives and the right measurement framework is in place.
• Management of a team of 3 and broader people leadership as a member of the Commercial Finance senior team.
• Work alongside Commercial Finance leadership peers to ensure sound Commercial decision making across the business and that Marketing decision making aligns to our games portfolio.

Requirements
Skills and Experience:

• Qualified accountant with several years of post-qualified experience.
• Strong commercial awareness and ability to apply this to decision making and recommendations.
• Solutions focused and ability to 'create the new' as the business evolves.
• Strong leader as well as a team player with a focus on collaboration and delivery.
• Advanced Excel Modelling and PowerPoint skills.
• Excellent presentation skills at Executive management level.
• Comfortable managing upwards as well as downwards.
• Ability to negotiate and influence Senior Stakeholders.
• Excellent organisation and project management skills. Be able lead and drive projects and interact with multiple stakeholders (internal and external)
• Analytical mind- Ability to translate complex data into a format that is understood by non-Finance stakeholders and pick out the key points.
• Excellent analytical and problem-solving skills.
• Displays excellent attention to detail.
• Excellent understanding of the Gambling industry and the challenges and opportunities that exist is a plus

Benefits

• 34 days paid leave (This includes bank holidays)
• 2 x Life Days
• 4 x Salary of Life Insurance
• Pension: We'll contribute 8.5%
• BUPA
• £500 wellness allowance
• Income Protection