Head of Commercial Finance (Marketing)
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Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.
About us:
We are the new operators of the UK's National Lottery license from February 2024. Join us as over the next year we embark on a largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to Good Causes. As one of the UK largest brands you'll have a once in a lifetime opportunity to work with one of the UK biggest media budgets.
Once-in-a-lifetime opportunities exist for people from within and outside the betting and gaming industry to join us play a part in giving the National Lottery a fresh start. Allwyn is part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy.
Role Purpose:
The Head of Commercial Finance (Marketing) will business partner the Marketing Director to ensure returns are maximised across our Marketing & Promotional spend. This role will partner with analytics teams across the business and with 3rd parties to ensure a consolidated and consistent approach to decision making, supporting the business through an exciting time of growth.
Finance Team Description
- The Finance department ensures the business is financially sound, has robust accounting and reporting processes, and delivers financial targets including returns to Good Causes, profit and cashflow.
- Key responsibilities of the broader Finance Function are:
o Management accounts, including budgeting and forecasting
o Supporting commercial decisions including new game innovation, marketing and capital investment cases
o Statutory accounts
o KPI reporting and analysis
o License and Trust reporting and compliance
o Tax and VAT reporting, compliance and advice
o Management of the cash position and relationship with our banking provider
o Delivering value and ROI
Team Description:
The Commercial Finance department supports the business to achieve it's goals and objectives with Commercial sound, data lead decision making.
- Budgeting and forecasting of Sales, Net Margin and Marketing costs.
- Decision support, particularly through the development of financial business cases to support our commercial proposals and capital expenditure
- Decision support on Game innovation and development
- Financial modelling of Game simulation and performance
- Broader analytics including econometrics
- Monitoring performance against the milestones and KPIs set out in the Annual Business Plan with both the Executive team and the Board
- Weekly trading performance and analysis of games and channels
- Day to day cost control / Management accounts reporting
Role Responsibilities:
- Finance accountability for the Marketing Budget and Sales target associated with this; across the 5 year plan
- Business Partner Marketing Director and support broader Marketing leadership team.
- Lead the budget and reforecasting processes for Marketing spend and work with broader Commercial team colleagues to ensure Sales plan with clear accountabilities for delivery
- Develop measurement framework with end to end ROI measurement; alongside analytics teams across the business and with 3rd party agencies.
- Support strategic reviews of Marketing, ensuring Marketing strategy supports delivery or broader business objectives and the right measurement framework is in place.
- Management of a team of 3 and broader people leadership as a member of the Commercial Finance senior team.
- Work alongside Commercial Finance leadership peers to ensure sound Commercial decision making across the business and that Marketing decision making aligns to our games portfolio.
Requirements
Skills and Experience:
- Qualified accountant with several years of post-qualified experience.
- Strong commercial awareness and ability to apply this to decision making and recommendations.
- Solutions focused and ability to 'create the new' as the business evolves.
- Strong leader as well as a team player with a focus on collaboration and delivery.
- Advanced Excel Modelling and PowerPoint skills.
- Excellent presentation skills at Executive management level.
- Comfortable managing upwards as well as downwards.
- Ability to negotiate and influence Senior Stakeholders.
- Excellent organisation and project management skills. Be able lead and drive projects and interact with multiple stakeholders (internal and external)
- Analytical mind- Ability to translate complex data into a format that is understood by non-Finance stakeholders and pick out the key points.
- Excellent analytical and problem-solving skills.
- Displays excellent attention to detail.
- Excellent understanding of the Gambling industry and the challenges and opportunities that exist is a plus
Benefits
- 34 days paid leave (This includes bank holidays)
- 2 x Life Days
- 4 x Salary of Life Insurance
- Pension: We'll contribute 8.5%
- BUPA
- £500 wellness allowance
- Income Protection