Employer Brand Content Manager
About AXA:
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.
AXA UK Support Functions look after our three customer-facing business units, providing the infrastructure and expertise to make sure we can be there for our customers.
Job overview:
As Employer Brand Content Manager, you'll be responsible for creating high-quality branded content that highlights AXA UK's culture, values, and community engagement initiatives. Within the role you'll be collaborating with internal stakeholders, managing digital content across multiple channels and supporting employer value propositions related to talent, wellbeing, inclusion, and community engagement.
Key responsibilities:
• Develop and lead relationships across a matrix of marketing and other stakeholders, ensuring a joined up and connected approach, and positive contribution to AXA's wider brand ambitions.
• Create and implement compelling content to showcase AXA UK's employer value propositions, such as wellbeing and inclusion. This also involves managing content updates for the AXA Welcome Box and other employee engagement platforms.
• Lead the creation of social-first video and static content in collaboration with the digital marketing team.
• Manage external creative agencies and internal resources to deliver high-quality digital campaigns and collateral.
• Oversee content for internal and external digital platforms, ensuring consistency with brand standards and tone of voice. Manage content and updates for the AXA Welcome Box and other employee engagement tools.
• Support employer branding initiatives by managing social media channels and responding to reviews on platforms like Glassdoor.
• Collaborate with internal teams and creative agency partners to produce materials that enhance candidate experience and support community engagement efforts.
• Utilise innovative technology and AI to strengthen AXA's positioning as an employer of choice.
Work arrangements:
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means attending the office, visiting clients or attending industry events. We're also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.
We know that some candidates may be discouraged from applying if they don't meet every requirement. If you're excited by this job and the prospect of working at AXA but you're not sure you tick every box, we'd still encourage you to apply.
Your skills & experience:
• Proven experience in content creation, social media management, and channel strategy.
• Excellent copywriting, storytelling, and visual content development skills.
• Strong stakeholder management capabilities within a complex, regulated environment.
• Experience with creative tools such as Canva, Adobe Creative Suite (InDesign, Photoshop).
• Ability to translate complex concepts into engaging digital content.
• Project management skills with a track record of managing end-to-end content production.
• Knowledge of employer branding, employee engagement, and community initiatives.
• Data-driven mindset with experience in analysing insights to optimize content strategies.
Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
How to apply:
To apply, click on the 'apply now' button, you'll then need to log in or create a profile to submit your CV. We're proud to be an Equal Opportunities Employer and don't discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we're proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to Robert.hopemurray@axa-uk.co.uk.
We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date.
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