Digital Marketing Executive

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Amplifi is the media investment arm of Dentsu Aegis Network. The core objective of Amplifi is to deliver efficient trading along with strategic & innovative media solutions, whilst embracing the changing world of media. Working closely with our media partners to ensure a point of difference vs the market; to be the media agency of choice. It is pivotal that we are agile, pioneering and collaborative to ensure we deliver innovative and strategic thinking whilst maintaining commerciality. As part of your performance discussions, you and your manager should agree which will most enable you to deliver your objectives.

We're hiring for a Digital Marketing Executive to join our Media Innovation & Activation team in Manchester.

Purpose of the Role

As Digital Marketing Executive you'll support the account manager in the efficient, accurate planning and execution of online display campaigns whilst developing your knowledge in all aspects of Digital planning from initial strategy stage through to activation.

You will implement and execute all aspects of Display campaign planning with a high degree of accuracy, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Applying a basic level of digital strategy in all planning solutions, with guidance from senior team members

Key Responsibilities

• Proactively source and suggest digital planning opportunities for clients, providing rationale to justify your recommendations, including supporting evidence
• Produce digital rationale documents explaining choice of media selection, phasing, and device
• Make recommendations for the most appropriate attribution models, demonstrating the ability to proactively explain the role of digital as part of a broader campaign mix
• Be proactive in seeking industry updates to demonstrate knowledge of the Digital Marketplace
• Attend briefing meetings with client's & the client service colleagues, assessing the quality of briefing information and taking the lead in approaching client service teams with concerns & potential solutions
• Utilise all relevant digital planning systems and tools including Comscore, Nielsen, Hitwise and Google Analytics

Qualifications + Skills

• Experience from a media background with knowledge and understanding of digital and publisher campaigns
• Hands on in proactively solving problems and interpreting data with a good knowledge of MS Office Suite, particularly Microsoft Excel
• Able to work collaboratively with new and existing stakeholders to deliver results against campaign KPIs and audits
• Proactively driven in your own development and in raising your commercial awareness of the industry within channel specialism
• Proven track record of working under pressure and to tight deadlines, working as part of a team
• Experience of media planning is preferable and knowledge of industry tools such as CCS, Hitwise, Comscore, iAnalyse and DCM would be beneficial but not essential

What we offer

This is a permanent role and can be based in our Manchester office, operating under flexible working arrangements. The team are typically in the office once a week, every Thursday.
As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-Hybrid

Location:
Manchester

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Permanent]]>