Digitial Experience Manager

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Company Description

Founded in 1917, John Crane is a global leader in the design, manufacturing, and engineering of mission critical flow control solutions for increased efficiency, emission reductions and energy transformation. Our products include mechanical seals and systems, couplings, bearings, filtration systems and predictive digital monitoring technologies. John Crane customer service is accessed through a global network of more than 200 global sites in over 50 countries employing more than 6,000 employees worldwide. We partner with our customers and help them meet the latest environmental standards and keep their operations safe and controlled.

John Crane is part of Smiths Group, For over 170 years, Smiths has been improving our world through smarter engineering. Our technology benefits millions of people every day - making travel safer, supporting sustainable energy transition, efficiently heating, cooling our homes, and helping our world stay connected.

Now let's hear it directly from the creators - About / John Crane

Connect with us on LinkedIn: John Crane: LinkedIn

Job Description

We are seeking a skilled and dynamic Digital Experience Manager to join our B2B organisation. This is a mid to senior-level role, ideal for someone passionate about delivering exceptional digital experiences and driving measurable results across multiple channels. You will play a pivotal role in shaping and executing our digital strategies, ensuring seamless customer journeys, optimizing campaigns, and enhancing the overall user experience.

As a team member, you will bring expertise across paid and organic campaigns, SEO, web development, UI/UX design and marketing automation. Strong analytical skills and a data-driven mindset are essential, along with a deep understanding of customer journeys and experience optimization.

Key Responsibilities:

1. Digital Strategy and Campaign Management

• Execute integrated digital marketing strategies across paid and organic channels to meet business objectives.
• Manage and optimize paid media campaigns, including PPC, display, retargeting, and paid social.
• Drive SEO strategy (technical and content), improving rankings, traffic, and conversions for both paid and organic search.
• Monitor campaign performance, analyse results, and provide actionable insights to enhance ROI.

2. Website and User Experience (UI/UX)

• Oversee the development, maintenance, and optimization of the corporate website, ensuring alignment with brand and business goals.
• Collaborate with internal teams or external developers to improve website performance, load times, and responsiveness.
• Enhance the UI/UX design to improve customer engagement and lead generation.

3. Customer Journey

• Map and optimize customer journeys across digital touchpoints, ensuring a cohesive and engaging experience.
• Leverage marketing automation tools to create personalized campaigns and workflows.

4. Analytics and Insights

• Monitor, analyse, and report on key performance metrics across campaigns, the website, and customer engagement.
• Utilize tools like Google Analytics, heatmaps, and dashboards to understand user behaviour and identify optimization opportunities.
• Translate data insights into actionable strategies to enhance customer acquisition, retention, and satisfaction.

5. Collaboration and Stakeholder Engagement

• Work cross-functionally with sales, marketing, and product teams to ensure alignment and consistency across digital channels.
• Liaise with external vendors, agencies, and as needed to deliver high-quality results.

Qualifications

Key Skills and Experience:

Essential Skills:

• Proven experience in managing B2B digital marketing campaigns across paid and organic channels.
• Strong knowledge of SEO (technical and on-page) and PPC best practices.
• Hands-on expertise in web development processes, including CMS platforms (preferably Umbraco)
• Proficient in UI/UX design principles and tools (e.g., Figma, Adobe XD).
• Expertise in marketing automation tools (preferably Marketo)
• Advanced analytics skills, with experience using Google Analytics or equivalent tools.
• A data-driven approach to problem-solving and campaign optimization.

Preferred Experience:

• Knowledge of B2B buyer personas and behaviour.
• Experience with heatmapping tools (preferably Hotjar ) and A/B testing platforms
• Familiarity with CRM systems
• Basic HTML, CSS, and JavaScript understanding for troubleshooting and optimization.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, or a related field (or equivalent experience).
• [Optional: Relevant certifications, e.g., Google Ads, SEO, Marketo, or UX certifications.]

Key Attributes:

• Strategic thinker with an eye for detail and the ability to manage complex projects.
• Strong interpersonal and communication skills to collaborate effectively with stakeholders.
• Creative problem solver with a passion for innovation and continuous improvement.
• Self-motivated and highly organized, able to thrive in a part-time, onsite role.

Additional Information

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation - including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career's website (Careers - Smiths Group plc)