Job Description
This role sits within our centralised Analytics department. Our mission is to provide insight relative to Marketing, Customer Insights, Safer Gambling and establish a strong culture of data-driven decision making in our organisation's strategy.
This role supports the Digital business and as an Insight Analyst, you will provide insightful and actionable analyses to support recommendations on commercial decisions, on areas such as acquisition, CRM and loyalty programs, cross-sell strategies, churn and customer behaviour.
You'll be responsible for regularly monitoring of the business performance and identification of key areas for deeper dive analysis, and insight on underlying trends and drivers. Using customer & transactional information to identify opportunities to increase revenue and customer lifetime duration, ensuring that all opportunities are tested fully and optimised before automating
As well as analysing campaigns, promotions and marketing activities to measure success and provide insight on how to optimise these. Whilst presenting findings to key stakeholders, and work closely with the team to provide inputs to negotiate strategies to drive performance across the business!
Qualifications
- Industry experience within gambling or gaming is preferrable.
- Knowledge of SQL and/or one of the following: Python, R, SAS is essential.
- Demonstrable commercial experience, having worked and supported commercial teams.
- Experience working in an analytical role.
- Knowledge of Data visualisation software, Power BI preferrable
- Ability to analyse large sets and translate them into insights and actionable business recommendations
- Great communication, collaboration, and presentation skills.
Additional Information
#LI-IZ1#LI-Hybrid
Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment - so you can #BeYourself
Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we're here for you.
We'll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
From pensions to bonus schemes, and private medical insurance to life insurance - we've got you covered.
*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what's in place in your location.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.]]>