YOPLAIT UK - Senior Brand Manager (Kids)
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Job Description
Position Overview
A fantastic opportunity to join a newly created leadership role in the Yoplait Kids brand team.
The Senior Brand Manager (SBM) will focus on the development and implementation of the brands strategy on the Yoplait Kids portfolio to drive profitable share growth in the UK market. The SBM knows their market (consumer, retailers, trends), recommends, and takes action to deliver the best brand plans, incl. launches, renovation, promotions, activations, and media. They are responsible for delivering the brand P&L. The SBM will work collaboratively with the innovation team, Consumer & Shopper Insights to ensure the relevance and optimization of brand plans, as well as work closely with the country sales team (category, KAM, Sales director), supply chain and finance.
A truly unique opportunity to work on one of the UK's most iconic kids branch such as Petits Filous, Frubes and Wildlife.
Key Responsibilities
Reporting to the Head of Marketing UK, the key responsibilities of the role include:
• You will lead the development and activation of the brand strategy on our kids yoghurt portfolio and be responsible for the delivery of our long term growth ambition
• You will implement the annual marketing plan, including strategy and media planning, communications and brand activations
• You will manage the marketing budgets, including their optimization, in order to maximize the brand's bottom line
• You are an expert on the British consumer and its environment, able to identify insights and trends and share them with the CI and innovation team to help optimise innovation/ renovation/ activation/ marketing communication plans.
• You will work effectively with local teams (logistics and sales) to ensure alignment of priorities and enable optimal execution of brand plans
• You will manage a team, ensuring high performance and developing talent, to build a strong marketing community
• You will manager a roster of agencies, inspiring the teams to deliver their best work and maximizing the effectiveness of our comms plan
Position Criteria
• University degree in Marketing, Business or related field
• 6+ years of Consumer Marketing experience with leading FMCG or other related companies/industries
• Proven track record in media management (strategy and planning) as well as comms/activation development - strategic mindset on how to develop and optimize consumer propositions while delivering sustained results (top & bottom line)
• Experience in people management and team leadership
• Strong commercial acumen and ability to draw insights from data
• Strong collaborative skills. Proactive and motivated attitude to act autonomously and inspire team to move quickly. Strong stakeholder management and strategic influencing skills
• Real passion for FMCG Consumer Marketing and Consumer centric, ideally with a passion for food
• Entrepreneurial spirit- ability to work in a fast-paced, dynamic, changing environment
Our benefits
• Family-Friendly Policies
• Flexible working schedule (2 days in the office in Uxbridge, 3 days at home) with the possibility to expense overnight stay in Uxbridge if living more than 90 miles away
• FlexFriday (possibility to finish at 3pm and no-meeting Fridays)
• Join our culture Pillars: focus group on D&I, Well-Being, Social, Reward & Recognition, CSR
• Collaborative and new workspace with monthly building events
• Generous matching pension scheme (L&G)
• Company paid Dental Insurance (BUPA)
• Company paid Private Medical Insurance for you and your family (AXA)
• Life Assurance
• 25 days of annual leave + 8 BH
• Long Service Scheme (1 additional day off per year from Year 2 until reaching 30 days)
• Buying/ Selling/ Carry over scheme
• Cultural Holiday Swap
Location: UK
Position: Full-time
Reporting to: Ho Marketing UK
Salary range: £53,300-£80,000
Bonus: 14%
Car allowance: £9,000
About Us
Yoplait is a company of the Sodiaal Group, the largest cooperative in France encompassing 16,000 farmers, 9,000 employees, 60 industrial sites and 10,000 farms.
Since 1965, the brand affectionately known as "the little flower" has been spreading French dairy know-how throughout the world. Our brands are present in more than 50 countries and we are the world's second largest player in fresh dairy products. We have been pioneers of the dairy category for almost 60 years and launched in the UK in 1991. Our mission is to ensure that everyone has access to the nutritional benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding Calcium and Vitamin D to our kids products for 15 years.
Website : www.yoplait.co.uk
What can we offer you ?
Agile business with a start-up and entrepreneurial feel
Ambitious growth plans
Strong salary package including private health care and excellent bonus structure
Hybrid Working (2 days a week in our new collaborative office in Uxbridge)
Opportunities to further your career within the UK [function] structure
Sodiaal is a disability-inclusive company