YOPLAIT UK - Consumer Insight Manager - Permanent

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Job Description

The Consumer Insight Manager is responsible for supporting the consumer approach with the marketing, R&D and sales teams, contributing fully to the innovation research plan by providing forecasts of consumer needs and new perspective for brand growth.

This role is the centre of the organisation playing a crucial role in the delivery of the financial performance of the business.

Key Responsibilities

1) Consumer Insight - France
• In-depth market, trend and consumer analysis based on ad hoc studies (qualitative and quantitative) in cooperation with research institutes (insight, concept, pack, recipe and usage tests, U&A, segmentation/profiling, exploratory research...)
• Advising and supporting the marketing team in strategic decision-making on innovation plans and renovations, mainly linked to UK Innovation projects
• Putting in place analyses and visual aids for marketing teams to ensure that the consumer's voice is heard into all decision-making processes
• Contribute to the brand's innovation plans, including product reviews of packaging, positioning and competition
• Is responsible for the UK&FR yearly CI budget

2) Consumer Insight Lead - UK
• Improving business understanding of the UK consumer to feed into projects, brand strategies and selling stories
• Help improve brand equity and distinctiveness by providing insights into the effectiveness of comms and media
(for example, MMM, Creative comms testing, evaluation of comms and media activities, comms tracking and insights, Brand positioning and health tracking)
• Continuous insights
o Working with the category team to connect shopper insights with consumer insights
o Management of Bulbshare/other research platforms
o Providing ongoing and regular consumer insights on trends, population, changing consumption dynamics
o Collaboration across market and functional boundaries

Position Criteria

• A proven-track record experience (8+ years) in research companies (eg Kantar, Ipsos...), ideally working on food topics, with qual/quant synergies on an international scope
• An experience as in-house Consumer/Shopper Insights Manager is a plus
• Good knowledge of qual/quant methods and research companies' expertise and skills
• Excellent story-telling skills, which include a clear call to action
• Self-motivated with an ability to stimulate an agenda
• Action-focused mindset with proven ability to deliver through others
• Proven ability to lead, challenge and deliver change in a matrix organisation
• Excellent communication and influencing skills with various locutors: R&D, marketing, category management, sales...
• Strong commercial acumen
• French & English Speaker
• Willing to Travel (to France notably)
• Organisation & flexibility - capacity to work on several projects running at the same time and to prioritize
• Autonomy - capacity to implement "DIY" in-house pieces of qual or quant research (questionnaire writing, interviews/groups moderation, data/content analysis and report writing)
• Strong project management skills

Compensation & Benefits

Compensation: base salary £53,300-£80,000 + Bonus + Car Allowance

Benefits:

• Family-Friendly Policies
• Flexible working schedule (2 days in the office in Uxbridge, 3 days at home) with the possibility to expense overnight stay in Uxbridge if living more than 90 miles away)
• FlexFriday (possibility to finish at 3pm and no-meeting Fridays)
• Join our culture Pillar: focus group on D&I, Well-Being, Social, Reward & Recognition, CSR
• Collaborative and new workspace with monthly building events
• Generous matching pension scheme (L&G)
• Company paid Dental Insurance (BUPA)
• Company paid Private Medical Insurance for you and your family (AXA)
• Life Assurance
• 25 days of annual leave + 8 BH
• Long Service Scheme (1 additional day off per year from Year 2 until reaching 30 days)
• Buying/ Selling/ Carry over scheme
• Cultural Holiday Swap

About Us

Yoplait is a company of the Sodiaal Group, the largest cooperative in France encompassing 16,000 farmers, 9,000 employees, 60 industrial sites and 10,000 farms.

Since 1965, the brand affectionately known as "the little flower" has been spreading French dairy know-how throughout the world. Our brands are present in more than 50 countries and we are the world's second largest player in fresh dairy products. We have been pioneers of the dairy category for almost 60 years and launched in the UK in 1991. Our mission is to ensure that everyone has access to the nutritional benefits and delicious taste of our yoghurts. We are leaders in fortification and have been adding Calcium and Vitamin D to our kids products for 15 years.

Website : www.yoplait.co.uk

What can we offer you ?

Agile business with a start-up and entrepreneurial feel
Ambitious growth plans
Strong salary package including private health care and excellent bonus structure
Hybrid Working (2 days a week in our new collaborative office in Uxbridge)
Opportunities to further your career within the UK [function] structure

Sodiaal is a disability-inclusive company