Website Manager

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Role: Website Manager

Location:Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge

Hybrid working available - with the flexibility to work from home and collaborate in-office when needed. We believe we offer our colleagues the best hybrid and flexible working practices, balancing working from home with time collaborating and socialising with colleagues in our modern offices.

Join Fletchers Group to lead the performance, optimisation & growth of our websites

At Fletchers Group, we're proud of our supportive, collaborative culture and our ambition to deliver outstanding digital experiences for our clients. We are now seeking a technically skilled and commercially aware Website Manager to take ownership of the ongoing development, optimisation, and performance of our websites across the Fletchers Solicitors portfolio.

In this pivotal role, you'll ensure our websites deliver exceptional user experience, strong technical performance, and brand consistency while driving engagement and high conversion rates. Working in partnership with our Head of Digital Marketing, SEO & Content specialists, developers, and wider stakeholders, you'll lead day-to-day performance management, oversee longer-term development projects, and shape data-driven CRO initiatives.

With a hybrid working model and a culture built on support and growth, this is a fantastic opportunity to make a real impact at a leading firm.

Apply today and be part of something exciting!

Why join us?

• A central role in shaping the digital experience of a purpose-driven legal brand.
• A collaborative, supportive team working across marketing, digital, BD and comms.
• Opportunities to lead exciting digital development projects.
• Hybrid and flexible working arrangements.
• A culture that values quality, integrity and making a meaningful difference.

In return Fletchers offers:

• 35 hours working week
• Bonus scheme (subject to targets being met)
• 35 days holiday a year including bank holidays and Christmas Closure, you also have an option to purchase up to 3 extra days' holiday per year, until you long service award the 3 days after your 5th, 7th, and 9th full year of employment
• Pension scheme with tax-efficient salary sacrifice option
• Life Assurance Policy
• Medicash policy to cover some dental, optical and other medical expenses
• Company sick pay
• Enhanced Maternity, Paternity and IVF schemes
• Flexible, agile working environment with a positive work-life balance
• Varied calendar of funded company social events (check out Fletchers Group on LinkedIn)
• Monthly voucher awardsfor winning nominees

Main Responsibilities:

Website Management

• Manage day-to-day operations of all Fletchers Solicitors websites, ensuring uptime, performance, and user experience are optimised.
• Own the website roadmap, from functional improvements to major redevelopment projects.
• Act as the liaison between internal stakeholders and web development agencies.

Technical SEO & CRO

• Ensure technical SEO best practices are embedded across site structure, metadata, speed, and accessibility.
• Collaborate with the SEO & Content team on keyword targeting, content optimisation, and search visibility.
• Implement and analyse A/B tests and conversion optimisation initiatives to improve lead generation and user journeys.

Content & Governance

• Support the SEO & Content team in publishing, maintaining, and optimising copy within CMS frameworks.
• Ensure brand consistency and tone of voice across all digital content.

Analytics & Reporting

• Use tools like Google Analytics 4, Tag Manager and Search Console to track and report on key web metrics.
• Provide insights and recommendations based on user behaviour, traffic sources and content performance.
• Support the Head of Digital in reporting on KPIs, ROI and website effectiveness.

Collaboration & Team Integration

• Work closely with digital, brand, PR, and campaign colleagues to support integrated marketing execution.
• Support legal teams and service leads in developing web presence for specific sectors or audiences.
• Contribute to broader digital marketing initiatives, helping ensure website activity aligns with paid, owned and earned media strategies.

Accessibility, Compliance & Governance

• Ensure all websites meet accessibility standards (e.g. WCAG 2.1), providing inclusive experiences for all users.
• Maintain compliance with legal and regulatory requirements, including GDPR, cookie policies, and SRA advertising guidelines.
• Support legal and risk teams to review and approve high-risk content, ensuring content accuracy and clarity.
• Develop and manage governance frameworks for website content ownership, sign-off processes, and CMS permissions.
• Promote web best practices across teams to ensure consistent, compliant and brand-aligned content publishing.

Essential Skills and Experience:

• Proven experience managing high-performing websites, ideally in B2C or professional services environments.
• Solid understanding of technical SEO, UX/UI best practices and CRO techniques.
• Proficiency in CMS platforms (e.g., WordPress) and basic knowledge of HTML/CSS.
• Experience managing agency relationships and briefing developers.
• Comfortable using analytics platforms (GA4, Tag Manager, Search Console) to track, measure and report performance.
• Strong project management and stakeholder communication skills

Desirable Skills and Experience:

• Experience in legal, healthcare or other regulated industries.
• Familiarity with accessibility standards (WCAG) and GDPR compliance in web environments.
• Experience supporting brand consistency across multiple sites or microsites.
• Working knowledge of website redevelopment, migration or replat forming projects.

We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.

About Fletchers Group

Fletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in both The Legal 500 and Chambers & Partners. Following several strategic acquisitions, we've evolved into the Fletchers Group, with ambitious plans for continued growth and innovation.

We aspire to be the best place to work in the legal sector.

Our workplace culture is inclusive, informal, and supportive, with a strong focus on colleague wellbeing and happiness. We are proud to offer some of the best hybrid and flexible working arrangements in the industry - because we understand that balance drives performance.

At Fletchers, we also value connection and collaboration. We create exciting opportunities for teams to come together and thrive. Whether you're starting your career or aiming for leadership, you'll find a clear path to progress and development here - from apprenticeships and professional qualifications to senior roles and Partnership.

We seek out a broad range of challenging, high-quality legal work, enabling our people to build meaningful and progressive careers. And we don't just talk about development - we invest in it, with a significant proportion of our colleagues working towards relevant qualifications at any given time.

We reward those who help build our success and live our values. Our benefits package is designed to grow with you, offering real opportunities to share in our long-term strength. Our base pay and bonus structure is built to recognise and reward high performance.

Join us and be part of a law firm that's not only growing, but redefining what it means to work in legal services.

Fletchers Group is an inclusive employer with a diverse workforce: we welcome applications from any and all backgrounds. We're committed to providing a culture and environment where everyone can thrive, understanding and celebrating that no colleague is the same. We're proud of our work on the Disability Confident scheme, and we are signing up to other diversity standards to reflect our ethos.