Web Executive

Key Responsibilities

• Daily management of a selection of event and content CMS
• Design and implementation of testing and optimisation strategies (including A/B testing landing pages and CTA's)to deliver personalised web experiences with the support of testing tools
• Own the look and feel of the sites, ensuring a consistent brand identity is maintained to build creatively, trust and improve UX
• Ensuring basic SEO best practice is followed and implemented
• Instrumental in any site migrations and website refreshes, designing wireframes and paginating page content
• Creating monthly reports from Adobe Analytics on site user behaviour and offering recommendations to increase engagement on site and optimize user journeys for conversion
• Understands customers' digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics or similar to spot issues and opportunities
• Works collaboratively with wider marketing team to review and make changes/improvements to digital campaigns to ensure customer engagement and conversion is optimised
• Experience, knowledge and curiosity in UX, offering and applying recommendations marketing team to improve customer experience
• Ensuring websites are responsive and compatible with various devices and browsers
• Implementing accessibility standards to ensure websites are inclusive for all users
• Coach wider marketing teams on best practices and latest developments
• Understanding and managing the Websites' role in wider marketing campaigns including PPC/Email landing pages feeding page performance to optimise campaigns

Qualifications

Experience of the following tools highly desirable but not essential

• Adobe Analytics
• Adobe Target
• Adobe Experience Manager or similar CMS
• WVO or similar
• Ahrefs or similar
• Microsoft Clarity
• Figma or similar

]]>