VCARB F1 Team - Head of Brand Strategy

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Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams.

Today's Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.

Sounds exciting, doesn't? Don't miss your chance to make an impact!

We are looking for an experienced Head of Brand Strategy to shape the F1 team's brand identity and to be responsible for developing and executing innovative brand strategies that connect with fans and stakeholders.

They will enhance the team's presence in the competitive F1 landscape and support overall business objectives, and require a deep understanding of motorsport, marketing, and brand management, with an emphasis on increasing fan engagement and loyalty.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Brand Strategy & Development:

  Define and implement a comprehensive brand strategy that reflects the values and aspirations of the F1 team.

  Conduct market research and analyze the competitive landscape to identify opportunities for brand differentiation and growth.

  Collaborate with the Partnerships team to develop brand activations and initiatives that maximize the value of sponsorship relationships.

  Evaluate and negotiate partnership opportunities that align with the brand strategy and enhance visibility.

• Leadership & Cross-Functional Collaboration:

  Lead a diverse team of marketing professionals, fostering a culture of creativity and innovation.

• What We Offer

  Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we're a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here's what else you can enjoy with us:

  Bonus Scheme

  Free daily food allowance

  Private Healthcare

  Pension Scheme

  Employee Assistance Program

  Life insurance

  Car Scheme

  Gym

  And many more

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Proven experience (5+ years) in brand strategy development and implementation, preferably within the sports, entertainment, or automotive industries.
• Extensive knowledge of the F1 landscape, including trends, fan engagement strategies, and competitive positioning.
• Strong understanding of digital marketing and social media dynamics, with a track record of successful campaign management.
• Exceptional communication and interpersonal skills, with the ability to engage and influence diverse audiences.
• Demonstrated leadership capabilities, including experience in managing teams and cross-functional collaboration.
• Proficiency in data analysis and performance metrics, with a strong focus on driving results and Return On Investment.

• Travel 40-50%

JOIN THE TEAM