UK Marketing Manager - World Foods
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Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
What Your Role Is
World Foods is one of the most vibrant and fast-growing categories in the UK FMCG sector, giving consumers access to adventurous flavour that livens up dinner rotations and uniquely bringing people together. We have a rare opportunity for an exceptional Marketing Manager to join the General Mills Marketing team on the biggest and most established brand in the business, Old El Paso, to drive transformational change in the brand growth trajectory.
In this role you will be the ultimate brand and organisational leader with strong brand management and commercial skills, who will develop and execute outstanding marketing strategies that deliver on our growth ambition. The agenda is dynamic and requires you to demonstrate significant thought leadership, quality decision making, deep consumer curiosity and an ability to navigate exciting business challenges while building compelling ideas that make a difference.
Reporting to the Head of Marketing, you will lead the beating heart of the team, the Brand Management function, as well as collaborate and communicate across a cross functional Market Acceleration Team that will deliver to consumer and business objectives. You will also work closely with our central development team in Europe to shape and influence our core growth, innovation and partnerships strategy and pipeline.
Join this team and build a brand, grow a business, lead cross functionally and ignite joy for consumers!
Responsibilities We Will Trust You With:
- Robust planning and delivery of the brand strategy and performance across the 4P's, cascading across the cross functional business with clear direction and inspirational ambition to deliver against all growth initiatives.
- Steward the market and consumer agenda, building on the strong partnership with our central brand development team to influence insight-led core & innovation strategies that deliver our market goals.
- Lead the Brand Portfolio & 4-2-1 Innovation Pipeline, planning & impactfully implementing global and local innovation, renovation, PPA and outbound licensing initiatives.
- Partner cross functionally to define and execute optimal consumer-first channel and customer engagement strategies for growth across Grocery and Non-Grocery.
- Develop and present the annual category growth plans to all key customers in partnership with the Category and Sales teams.
- Autonomously run Green Giant, a local jewel that is also within this portfolio, delivering the consumer and growth ambition
- Line management responsibility, develop and grow the World Foods Brand Manager
- Coach and mentor within the marketing function, inspiring others and building capability and culture
- Be the local champion of the brand - elevate, engage and inspire internal + external brand passion & belief
Your Areas Of Knowledge & Expertise That Matter Most:
- An experienced marketer with deep personal accountability for delivering brand and business results
- 7+ years of marketing/brand management experience preferably within FMCG and already at a senior level
- Leadership skills
- A Strategic Thinker and Storyteller
- Able to set clear strategies & tactics, and galvanise a team around them
- A strong communicator that can articulate with clarity, influence widely, foster relationships and navigate a matrix organisation
- A decisive, pragmatic, problem solver
- Appetite to contribute to a positive, uplifting team culture
- Consumer centricity
- Development and articulation of strategy through a consumer lens
- External orientation, thriving off the challenge of understanding the consumer
- Creative thinking beyond the traditional that translates brand strategy to consumer relevant ideas
- Commercial acumen
- P&L fluency (including drivers)
- Data analytics - intuitively grasping key insight to translate to action
- Cross functional acumen
- Customer & Category understanding within FMCG
- Working knowledge of the other functions and their impact to business and P&L
What's In It For You?
As a Certified Great Place to Work, at General Mills we recognise the value that comes from having a diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. As a business, we offer
- An inclusive workplace where you can thrive as your authentic self. When we hire, we want all the bits that make you who you are.
- Best practise workplace flexibility
- Access to world class learning & development programs, internal and external
- Significant career development opportunities within and beyond the UK
- 1:1 mentoring with our best established or upcoming leaders
- And yes, we offer free tacos too
Sounds like something that you want to be a part of? Come throw your hat in the ring and let's have a conversation!