TikTok Shop - User Growth Strategy Manager, Strategy & Analytics, EMEA

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Team:
Our London-based team is integral to TikTok's eCommerce success, collaborating closely with Creators, Merchants, and Agencies. We are responsible for devising and implementing strategies that drive growth and efficiency, supported by a culture of transparency and trust.

Responsibilities:
- Analytical Direction: Lead the process of defining comprehensive strategies for customer ROI, segmentation, acquisition costs, and review of experimental outcomes.
- Strategic Leadership: Drive strategic initiatives for User Growth (UG), working collaboratively with cross-functional teams to achieve shared goals.
- Executive Communication: Engage and manage communications with senior stakeholders, delivering strategic proposals that are clear, concise, and impactful.
- Visionary Ownership: Take full ownership of the strategy from conception to execution, continuously seeking innovative solutions and improvements to drive user growth.
- Team Development: Act as a mentor and coach, developing a strong team capable of executing strategies effectively. Foster an environment that encourages professional growth and development.

Qualifications

Minimum Qualifications:
- Bachelor's Degree or higher in a quantitative field.
- 5+ years of relevant experience in operational strategy or consulting.
- Demonstrated leadership skills with a focus on Data Analysis and/or Data Science.
- Strong ability to influence senior stakeholders and build consensus amongst cross-functional teams.
- Strategic Project experience focusing on user growth utilising UG related calculations, e.g. LTV, ROI, A/B testing.

Preferred Qualifications.
- Prior success in user value/lifetime value enhancement or user acquisition strategy is highly preferred.
- Experience working within E-commerce, Technology, Social Media or related industries.
- Proven track record of mentoring and developing talent.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.