TikTok Shop Strategy Product Manager Graduate Program, London, 2025

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

We are looking for talented individuals to join us for a graduate program in 2025. Graduate programs at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok.

The product team is responsible for product experience and product-driven business growth in the European region (including the UK and newly opened countries in Europe). By leveraging experience insights, product iteration, and product operations to provide solutions that best meet European market needs, starting from the demands of regional sellers, creators, and buyers, and to drive business breakthroughs and growth through product.

Responsibilities:
- Drive product vision, strategy, development and execution for TikTok Shop product in the UK&EU market as a strategy PM.
- Deep understanding of UK & EU buyers' behaviour and needs, and market trends and dynamics. Identify key requests and pain-points to iterate product strategies that are beneficial to long-term user value and the business ecosystem.
- Participate in the design, development, testing, and monitoring throughout the entire product development lifecycle, and drive the implementation of product strategies.
- Iterate product strategy in local markets. Finetune optimization strategy for differentiated user groups.
- Drive cross-functional and cross-regional collaboration to ensure high-quality product delivery by working with business, engineering, algorithm, design, data science and other functional teams.

Qualifications

Minimum qualifications:
- Currently enrolled in a Master's degree or above, graduating in 2025
- Available to start in May 2025 and have the right to work in the UK
- Strong product-oriented quantitative and statistical analysis skills, able to discover, improve, and perfect product requirements through data-driven methods
- Excellent logical thinking ability, communication skills, and being self-driven
- Concise communications, particularly practiced in a cross-functional and global role, great collaborative skills while results-oriented

Preferred qualifications:
- Strong entrepreneurial spirit, able to deal with rapid changes and navigate through ambiguity
- Have a global vision and enthusiasm and continuous attention to global product designing.
- Relevant internship experience (PM, engineering, data science, etc.)

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.