TikTok Shop - Strategy Manager, E-Commerce Strategy & Analytics, UK

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

Our team is part of the Global eCommerce Strategy team. The eCommerce business unit is the growth engine for TikTok and a works on high priority projects. Our team is based in London and is a part of the core business team for eCommerce. We are a cross-functional team, where you can learn, explore, and work with different business units including Creators, Merchants, and Agencies. The team has high visibility and owns the end-to-end strategy for incentives, including new & existing users and campaigns (such as Black Friday). We value transparency, trust, and efficiency.

Responsibilities:
- Project Leadership: Overseeing strategic project efforts within the team and leading collaboration with cross-functional partners across different markets.
- Resource Strategy: Partnering with business teams on strategic initiatives and allocation of TikTok eCommerce resources to achieve ambitious growth targets
- Insight Development: Rigourous research and analysis (both internal and external) to uncover insights and provide recommendations to the leadership team
- End-to-end Ownership: Working alongside business teams to implement and monitor our strategy, proposing future strategy directions and improvements
- Senior Stakeholder Management: Effective communication with key leaders; clear, concise, and structured proposals
- Global Collaboration: Working with multiple teams and learning from strategies in different markets (such as the United States)

Qualifications

Minimum qualifications:
- Bachelor's Degree or higher in a quantitative subject from a reputable university (such as mathematics, economics, engineering, statistics or other similar)
- 5+ years work experience in a strategy consulting firm or related fields (e.g., Investment Banking, Corporate Strategy)
- Strong modelling and numerical reasoning skills and comfort working with large, complex data sets
- Exceptional communication and ability to manage senior stakeholders as well as cross-functional teams
- High level of ownership, with proven experience delivering analyses and projects autonomously to drive impact

Preferred Qualifications:
- Proven experience acting as a leader in multiple projects or programs.
- Experience in eCommerce or related industries (e.g., retail, consumer goods, tech)
- Experience coaching and mentoring, supporting the growth and development of others

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.