TikTok Shop - Strategy Resource Manager, Strategy & Analytics, EMEA

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Team:
Our London-based team is integral to TikTok's eCommerce success, collaborating closely with Creators, Merchants, and Agencies. We are responsible for devising and implementing strategies that drive growth and efficiency, supported by a culture of transparency and trust.

Responsibilities:
- Strategic Planning: Develop and execute comprehensive strategic plans to optimize resource allocation, drive growth, and improve operational efficiency within TikTok Shop's EMEA region.
- Resource Optimization: Develop and implement strategies to optimize resource allocation, including budget, traffic and technology, to support the achievement of business objectives under resource constraints.
- Data-Driven Decision Making: Leverage advanced analytics and data modeling to identify emerging trends, uncover opportunities, and inform strategic decision-making.
- Competitive Analysis: Conduct in-depth analysis of competitors' strategies, market dynamics, and consumer behaviour to identify areas for differentiation and competitive advantage.
- Cross-Functional Collaboration: Foster strong partnerships with cross-functional teams to align strategic initiatives and ensure effective execution.
- Performance Measurement: Establish key performance indicators (such as KPIs, ROI etc.) to track progress against strategic goals and identify areas for improvement

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher in a quantitative field.
- 3+ years of experience in operational strategy, data analysis, or consulting within the e-commerce industry.
- Proven track record of driving data-driven projects and delivering measurable results.
- Strong ability to influence senior stakeholders and build consensus amongst cross-functional teams.
- Excellent communication and interpersonal skills.

Preferred Qualifications:
- Prior success in user value/lifetime value enhancement or user acquisition strategy is highly preferred.
- Experience working within E-commerce, Technology, Social Media or related industries.
- Comfortable navigating global organizational structures & aligning objectives with cross-functional teams.
- Proven track record of mentoring and developing talent.
- Proficiency in Mandarin is preferred, enabling effective communication in multiple senior stakeholder meetings across the business, though it is not essential.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.