TikTok Shop-Shopping Center, Integrated Marketing Manager
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Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the team
The mission of the EU Shopping Center Operation team is to increase the awareness of Shop tab campaigns and developing marketing strategies, for user engagement and experience enhancement purposes.
As the Integrated Marketing Campaign Manager, you will be responsible for developing localized marketing and campaign strategies at Shop Tab.
Responsibilities
-Responsible for increasing the awareness of Shop tab campaigns, including defining the positioning of the campaigns and developing marketing strategies both inside and outside the platform to enhance awareness of Shoptab's campaigns and attract organic traffic.
-Design and execute awareness and communication plans for Shop tab, effectively integrating internal and external resources to expand shop tab influence and exposure through content creation, influencer collaborations, advertising, etc.
-Control the entire process of user insights, Shop tab campaign positioning, etc., and conduct digital analysis of marketing effectiveness for meticulous management.
-Possess strong creative ability, collaborate with marketing and design teams to produce high-quality promotional materials for Shop tab campaigns and generate viral marketing effects.
Qualifications
Minimum Qualifications
-Familiar with international market trends, excellent market insights, and strategic thinking. Highly innovative, with logical analytical skills, and adept at leveraging data to gain in-depth understanding of user needs, behaviors, and product development.
-Excellent English communication and writing skills, capable of collaborating with international teams to drive global marketing efforts.
-Familiar with the UK market.
Preferred Qualifications
-Bachelor's degree or above, with at least 3 years of experience on e-commerce platforms or awareness.
-Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.