TikTok Shop - Senior Strategy Manager, EMEA
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Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
The team:
Our team is part of the Global eCommerce Strategy team. The eCommerce business unit is the growth engine for TikTok and a works on high priority projects. We are a cross-functional team, where you can learn, explore, and work with different business units including Creators, Merchants, and Agencies. The team owns the end-to-end strategy for promotions and incentives, including new & existing users and major campaigns like Black Friday. We are the team responsible for devising and implementing strategies that drive growth and efficiency, supported by a culture of transparency and trust.
Responsibilities:
- Project Leadership: Overseeing strategic project efforts within the team and leading collaboration with cross-functional partners across different markets.
- Senior Stakeholder Management: Effective communication with key leaders; clear, concise, and structured proposals on growth and strategic initiatives.
- End-to-end Ownership: Working alongside business teams to implement and monitor our strategy, proposing future strategy directions and improvements.
- Resource Strategy: Working in developing the strategy behind incentive policies (e.g., promotions, new customer acquisition strategies) and the allocation of TikTok eCommerce resources, leveraging insights from analysis to grow our platform.
- Coaching & Mentoring: Support growth and development of colleagues on the team
Qualifications
Minimum Qualifications:
- Bachelor's Degree or higher in a quantitative subject from a reputable university (such as mathematics, economics, engineering, statistics, or similar)
- Extensive work experience working in strategy consulting or related fields (e.g., Investment Banking, Corporate Strategy)
- Strong problem solving and numerical reasoning skills, data orientated (SQL, Python) with exceptional communication skills.
- Experience working as a senior strategist across global markets, sectors and countries, e.g Europe.
- Demonstrable experience working cross-functionally with Senior Stakeholders and using data to drive impact and decision making.
Preferred Qualifications.
- Fluency in English and one other European language is preferred due to cross-functional and cross cultural collaboration with a number of global markets.
- Prior success in user value/lifetime value enhancement or user acquisition strategy.
- Experience working in a consumer focused environment e.g E-Commerce, Retail, FMCG, Social Media, Technology, Entertainment.
- A desire or experience to work in a fast paced, ambiguous environment wearing multiple hats.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.