TikTok Shop - B2B Marketing Manager, London

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Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

TikTok Shop's Marketing's team mission:
To drive TikTok Shop brand awareness, consideration and resonance among the platform's key audiences (sellers, creators, shoppers), by improving brand recognition, trust & credibility through marketing communications and activations.

Job Description
The B2B Marketing manager will hold a central role in shaping our brand's narrative and ensuring consistent messaging across all B2B channels. The ideal candidate with a strategic mindset, a flair for B2B storytelling, and a deep understanding of crafting a comprehensive B2B cross-channel strategy rooted in our unique value proposition. Moreover, the candidate should possess expertise in leveraging proven tactics for thought leadership content, such as white papers, case studies, playbooks, and testimonial videos. They should also be adept at executing various marketing activities like webinars, workshops, and round-tables, demonstrating a track record of delivering tangible results, including increased engagement, broader reach, and growth in both prospects and existing accounts.

B2B cross-channel marketing strategy:
- Develop and implement a comprehensive and impactful cross-channel B2B strategy based on our business value proposition and data insights.
- Based on agreed strategy, create robust B2B marketing (internal and external) activity calendar(s) (think webinars, workshops, roundtables, conferences, interviews etc.) throughout all life cycle of our merchants/accounts and creators.
- Based on performance data, proactively revise the strategy to ensure it fits business needs as well as achieve key internal and external performance benchmarks.
Content Strategy and Calendar:
- Develop (paid and organic) digital content strategy aligned with overall marketing and brand objectives across our owned channels (LinkedIn social media channels, email/CRM, blog and others if required) based on data insights and business objectives.
- Identify target audiences and tailor content to resonate with specific psychographics.
- Based on strategic content pillars, develop and execute SM and Email content calendars ensuring a consistent flow of content across platforms.
Content Planning and Development:
- Closely work with other functions/departments (Logistics/Categories/Partner Sollutions etc.) to create and develop world class thought leadership content (e.g. white papers, case studies, playbooks, infographics, videos etc.) across all required channels based on content strategy.
- Ensure content is aligned with brand guidelines, tone of voice and resonates with the target audience.
- Coordinate content production schedules and deadlines, work with other departments to gather necessary data.
- Closely work with graphic designers, videographers, and other creatives to ensure a cohesive and visually appealing content strategy.
- Closely work with counterparts (UG, GBM, agency) on full funnel paid social strategy and execution across campaigns that deliver positive ROI and above industry benchmark.
Analysis and Reporting
- Monitor content performance on weekly/monthly bases across key metrics (engagement, reach, views, downloads, saves, open and click through rates etc.) as well as aim for positive change in merchants' behavior.

Qualifications

Minimum Qualifications
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in developing and implementing effective B2B marketing strategy across various channels.
- Knowledge and experience in developing thought leadership best practices, effective content (e.g. white papers, case studies, keynotes, playbooks etc.) and organizing, running internal events such as webinars, workshops, roundtables.
- Very organized, agile and result driven, able to perform at a very fast pace
- Able to suggest process or system improvements e.g. create reporting templates, tracking, impact evaluations

Preferred Qualifications
- Ability to work across various functions/departments and manage multiple stakeholders
- Exceptional written and verbal communication skills
- In-depth understanding of content marketing principles and best practices
- Proficiency in content creation tools and platforms
- Strong project management and organizational skills
- Proactive go getter with energy and positive attitude who can adapt and work within constraints

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.