TikTok Shop - Acquisition Manager (Home & Electronics), London

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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The Home & Electronics cluster team manages businesses within the broader electronics, home & living categories. The team is responsible for identifying, acquiring and growing emerging merchants as well as creating long-term strategies to develop existing businesses on TikTok Shop. The team manages hundreds of accounts across various verticals: phone & accessories, home appliances, personal care appliances, home supplies, furnishing, sports & outdoors, etc. The Home & Electronics team is set for growth with continuous commitment to merchants and customer experience.

This role is based in our London office.

Responsibilities
- Design the overall merchant acquisition and merchandise growth strategy for mid-long tail Home & Electronics cluster. Define goals and priorities, identify opportunities and approaches;
- Design partnership models with various types of third party, including but not limited to e-commerce partners, industry associations, marketing solution providers, etc.;
- Identify the mechanisms to incentivize merchants to join TikTok Shop. Work with cross-functional teams to smoothen the GTM process and build initial stage successes.
- Transform the acquisition strategy and partnership into actionable plans;
- Monitor, analyze and optimize various merchant and merchandise acquisition efforts.

Qualifications

Minimum Qualifications:
- Profound understanding of one of the following is a must: e-commerce acquisition strategy, Home & Electronics industries, UK e-commerce landscape;
- Analytical, data driven, structured thinking and goal oriented; Ability to articulate thesis and strategies independently;
- Quick learner, proactive and resilient. Ability to cope well under pressure and thrive in ambiguous environments.

Preferred Qualifications:
- Entrepreneurial and collaborative. Ability to drive successful projects with a wide range of cross-functional teams;
- 4+ years experience in e-commerce operations or e-commerce strategy; Understanding of content-based e-commerce is a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.