TikTok Commerce - TSP Account Manager, London
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Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
The authenticity of TikTok has created a new way for brands and merchants to meaningfully connect with creators and the community. Through an innovative commerce platform that helps shoppers discover and purchase products within the app, TikTok commerce enhances promotion and sales for merchants and brands with an entertaining user experience. We are committed to supporting local merchants and creators through our safe and trusted shopping platform.
Are you passionate about revolutionizing the commerce experience? Do you thrive in dynamic environments where creativity meets strategy? Join our TikTok Shop Partnership (TSP) team as we shape the future of social commerce. The TikTok Shop Partnership (TSP) team is in charge of managing Partner - agencies who service merchants and are responsible for partners' performance.
We are looking for an experienced account manager to onboard, incubate and support Partners. As the TSP Account Manager, you will play a pivotal role in expanding and driving the TSP ecosystem.
The role as a TSP Account Manager is to expand and drive the TSP ecoystem through business development, training and project management. This position sits cross-functionally, working closely with stakeholders from different business units and external parties to support in matchmaking TSP's with merchants on the platform. This candidate will take part in onboarding and education of partners, from smaller TikTok savvy agencies to 'big six' media companies. You will become an expert on social commerce to support our partners and help them to onboard their clients and grow sales on the platform. The position requires data analysis of various metrics, from livestreams and short videos, to identify opportunities to help TSPs support sellers to succeed on the platform.
Responsibilities:
- Establish TikTok as an commerce platform of choice for brands by building strong relationships and exploring partnership opportunities with commerce and digital marketing agencies across core functions including: creative, social, production, logistics and influencer marketing.
- Establish themselves as the primary liaison, TikTok advocate and owner of client relationships for their respective agencies.
- Support partners throughout their onboarding and incubation on the platform, including identifying opportunities, providing strategic briefs, training, and consultation.
- Be responsible for TSP GMV performance and growth by educating and training TSPs with best practices across live strategy, analysis and diagnosis of traffic and sales data.
- Design and launch TSP incentives and activities to encourage TSP's engagement.
- Focus on new agencies in the TTS ecosystem - building them up and developing them into successful and thriving TSP agencies.
- Utilise data proficiently to deeply understand pain points, formulate business requirements, identify opportunities and prioritise solutions.
Qualifications
Minimum Qualifications
- Bachelor's degree or above
- Experience in partnership development and account management
- Critical thinking, analytical skills with an entrepreneurial and proactive mind-set.
- Data driven; an analytical thinker experienced in using data and metrics to drive decisions.
- Have a strategic mindset and high curiosity to deeply understand the inner workings of social commerce
- Ability to work cross-functionally with multiple teams and stakeholders.
- Self-starter, rapid learner and able to navigate fast-paced work environments and to thrive
- Proven track record of managing multiple projects simultaneously and prioritising work based on the needs of the business.
- Excellent communication skills, both verbal and written
- Great at building trusted relationships with platform partners.
Preferred Qualifications
- Experience in account management within tech companies, commerce platforms, or agencies is preferred.
- Established network within agency contacts across creative, social, production, or influencer agencies.
- Creative thinker with a knack for devising innovative strategies.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.