TikTok Shop-Senior Creative Designer

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Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Creative team produces visual design and UX design that improves TikTok Shop user experience for campaigns, social, etc.The design team is comprised of world-class visual designers, 3D experts, motion designers and UX designers. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the product into the future.

Responsibilities:
1. Concept development: Strong conceptual thinker. Understanding the e-commerce operation needs and goals. Brainstorming with operation and marketing strategists to bring core narratives to concept;
2. Art direction: Harness best-in-class production practices, stay up to date on graphics and design trends, resources and innovation to push boundaries and enhance TikTok Shop's creativity;
3. Maintain campaign design system: Contribute and maintain TikTok Shop visual identity guidelines 4B and 4C.
4. Conduct concept and usability testing and gather feedback;
5. Understand product specifications and user psychology;
6. Define the right interaction model and evaluate its success;
7. Develop wireframes and prototypes around customer needs. Find creative ways to solve UX problems;
8. Work with UI designers to implement attractive designs;
9. Communicating design ideas and prototypes to developers and programmers.

Qualifications

Minimum Qualifications:
1. 3-5 years B2C visual and interaction design experience in tech companies with illustration and motion skills;
2. A depth of knowledge in digital culture and the audiences that populate them;
3. Ability to understand business metrics and translate company goals and objectives into digital experiences;
4. Good communicator and ability to design and articulate your concepts in a clear, concise manner;
5. Fluent in English, secondary languages such as Spanish, French, Germany language capability is a plus.

Preferred Qualifications:
1. E-commerce campaign experiences;
2. Have UX design background, know how to do user research and deliver prototypes;
3. 3D design skills;
4. AIGC skill is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.