TikTok Commerce - Campaign Operation Manager (User & Merchandise)

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities:
- Campaign execution: Ensure seamless campaign execution through high-quality stakeholder management, maintaining clear communication during campaign kick-off, real-time updates, and post-campaign analysis
- Craft Key Messages: Develop compelling and consistent key messages that resonate with target audiences and reflect the campaign's objectives.
- Promotion Strategy: Identify exclusive deals and offers to improve engagement and campaign key metrics based on past historical data and consumer insight
- Design and Optimize Landing Pages: Work with designers to create engaging campaign landing pages, ensuring the layout, content, and visuals effectively support the campaign message and enhance the user experience.
- In-App Resource Configuration: Configure in-app resources and ensure seamless campaign integration across banners, notifications, and other touchpoints to maximize visibility and user engagement.
- Campaign tracking: Monitor campaign performance in real-time and make reactive strategy adjustments as needed.

Qualifications

Minimum qualifications:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: Minimum of 3 years of experience in campaign operations or digital marketing, with a focus on user experience and in-app campaigns.
- Campaign management: Demonstrated experience in planning, executing, and optimizing large-scale campaigns, with an ability to adapt strategies based on performance data and market trends.
- Cross-Cultural Collaboration: Proven experience working within diverse, multicultural teams or across multiple regions, demonstrating adaptability and cultural sensitivity to support effective collaboration and campaign relevance.
- Communication Skill: Exceptional verbal and written communication skills, with experience in cross-functional team collaboration or big projects with multiple stakeholders.

Preferred Qualifications:
- Experience working in a fast-paced retail environment.
- Project management skill: Excellent project management abilities, with a proven track record of managing multiple campaigns and meeting deadlines effectively
- Ability to adapt strategies based on evolving market conditions and consumer insights.
- Strong attention to detail, with a keen eye for design and user experience that enhances the effectiveness of campaign elements.
- Fluent in English with proficiency in an additional European language (such as French, German, or Spanish) to facilitate local campaign communication and support effective collaboration with regional teams and partners.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.