TikTok Commerce - Campaign Operation Manager (Seller & Creator)

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities:
- Campaign Incentive Design: Develop and execute strategic incentive programs to boost seller and creator participation, ensuring optimal content supply during campaign periods.
- Resource Allocation: Allocate incentives based on campaign objectives, target metrics, and market trends, ensuring maximum engagement and return on investment.
- Performance Tracking: Monitor the effectiveness of incentives, analyzing seller and creator participation rates, and optimizing future incentive structures based on data insights.
- Internal & External Communication: Design and develop campaign communication materials such as one-pagers, tool kits, and posters to clearly convey campaign objectives, guidelines, and incentives to sellers and creators.
- Stakeholder Collaboration: Work closely with marketing, product, and sales teams to align go-to-market messaging and optimize campaign visibility and engagement across channels.

Qualifications

Minimum qualifications:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree is a plus.
- Experience: 3-5 years of experience in campaign operations, category management, or campaign planning, ideally within a fast-paced digital or retail environment.
- Strong Communication: Proficiency in developing clear, concise communication materials (e.g., seller kits, campaign guides) for a variety of audiences.
- Cross-Cultural Collaboration: Proven experience working within diverse, multicultural teams or across multiple regions, demonstrating adaptability and cultural sensitivity to support effective collaboration and campaign relevance.
- Merchant Knowledge: Strong understanding of category management principles, with experience in product selection, merchandising, and aligning products with campaign themes to drive engagement and sales.

Preferred Qualifications:
- Creative problem-solver with the ability to think strategically while maintaining a keen attention to detail.
- Project management skill: Excellent project management abilities, with a proven track record of managing multiple campaigns and meeting deadlines effectively.
- Strong data analysis skills, with the ability to interpret performance metrics, adjust budget allocation, and enhance campaign effectiveness based on insights.
- Fluent in English with proficiency in an additional European language (such as French, German, or Spanish) to facilitate local campaign communication and support effective collaboration with regional teams and partners.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.