TikTok Commerce - Acquisition | Digital Channel Manager

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Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
MAI (Merchant Acquisition & Incubation) team is responsible for UK merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

TikTok is looking for a smart and ambitious Digital Channel Management Manager to join TikTok Shop team based in London. The objective of the role is to manage the seller acquisition/incubation channels, including TikTok inapp channels like inbox message and external channels like EDM and paid ads. This role is expected to have related experience and strong ambition to reach goals following strategies.

Responsibility
- Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.
- Take charge of internal outreaching channels and manage the resources so as to maximize the overall benefits and achieve the business goal
- Take responsibility of Email Direct Marketing including pitching / education / newsletters and able to analyse the data effect of outreaching
- Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey
- Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams.
- Accumulate and share learnings to drive best practice with internal and external teams.

Qualifications

Minimum Qualifications:
- Strong written and verbal communication skills in both English
- Bachelor's Degree or above, 3-5 year user digital marketing experience and project management, e-commerce or user acquisition experience is a plus
- Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities.

Preferred Qualifications:
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient, ability to cope well under pressure.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.