Technical Dynamic Creative Manager

leading the technical strategy, set-up and optimisation of all personalised advertising
and marketing.

Job Title:
Technical Dynamic Creative Manager

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their businesses.

We're hiring a Technical Dynamic Creative Manager as part of our team in Edinburgh on a hybrid basis.

Purpose of the Role

The Technical Dynamic Creative Manager will be responsible for developing and
leading the technical strategy, set-up and optimisation of all personalised advertising
and marketing. The Manager will establish a proven track record of delivering high level
strategic thinking, in-depth campaign analysis of creative performance and
effective, incremental testing for dynamic creative campaigns to ensure year-on-year
client growth. They will lead a team of technical specialists, both in individual
performance development and guidance whilst also managing the production and
delivery of technical outputs across all Dynamic Creative campaigns to a high
standard and with the guidance of seniors and directors. They will report into the
Dynamic Creative Director.

Key Responsibilities

• Exercises critical thinking and analysis to develop robust strategic planning and processes for all technical-related responsibilities across data-driven dynamic creative campaigns
• Designs framework and delivers data presentation in a beneficial manner to the client while demonstrating clear ROI
• Oversees accurate technical set-up, strategy-tailored implementations and successful outputs of campaigns from brief to final reporting phase
• Is a role model of Quality Assurance
• Pioneers and effectively tests different techniques and solutions for technical outputs, enabling us to drive sustainable upward growth and benefits for our clients
• Initiates, manages, and evolves processes and solutions for efficient and effective integration of the dynamic creative product with external technology partners and internal teams
• Manages the specialist team of developers along with the Dynamic Creative Director to ensure the level of resource is accurate for a consistent stream of successfully completed projects
• Responsible for line management of team members with professional guidance and clear objectives to enable confidence and success for individuals
• Support the Dynamic Creative Director with managing the technical development and testing of latest data-driven dynamic creative platform and technology solutions
• Inputs into new business activities from a technical and strategy perspective and proactively identifies opportunities for growth and improvements by contributing to maturity roadmaps for clients
• Adding value through process development or knowledge growth of our product offering

Key Skills

• Previous D.C.O experience is essential, preferably at Manager level.
• Strong familiarity with logic that can be used in Excel/Google sheets
• Data storytelling & carpentry (cleaning)
• Understanding of web development advantageous, particularly and ability to read code
• Knows basic principles of relational database design, particularly how to design tables with primary and secondary keys
• Basic scripting

What we offer

This is a permanent position. The team is based in our office in Edinburgh and operates under flexible working arrangements. We can also consider applicants based from London, Manchester, or Leeds. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs which includes:

• Competitive Salary
• Company-provided Medical Healthcare
• Generous Pension provisions
• Health and Wellness benefits
• Volunteering days
• Life Assurance
• Working in diverse teams where you can make a real impact.
• Exciting and rewarding environment.
• Varied work across industries

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location:
Edinburgh

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent]]>