Strategy & Insights Manager (Portfolio & Shopper)

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Red Bull UK is currently recruiting for a Strategy & Insights Manager (Portfolio & Shopper) to be based in London, UK.

You will lead Red Bull's portfolio agenda across Great Britain by fusing shopper behaviour, category dynamics, and volumetric drivers into clear portfolio strategies and plans. Put shopper insights at the centre of every decision: continuously analyse shopper missions, path-to-purchase, decision trees, and barriers/drivers; quantify conversion, incrementality, and cannibalization to guide assortment, pack prioritisation, and innovation priorities. Partner closely with Brand Marketing to shape portfolio architecture and develop product initiatives, guide innovation/renovation choices, and turn insights into the Perfect Sell toolkit-clear selling stories, customer-ready guidance, and playbooks that equip Sales to win with customers on assortment. Build an insight-led culture through regular insight reviews, effective communication, and decision-ready storytelling that drives long-term growth and short-term execution.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• PORTFOLIO STRATEGY AND PLANNING

  Own the end-to-end portfolio strategy: define guardrails, opportunities, and priorities across packs, channels, and missions. Co-lead portfolio reviews and annual planning with Brand Marketing and Commercial; run scenario planning on assortment mix, distribution and new product launches to optimize growth. Translate insights into portfolio choices (assortment, PPA, innovation pipeline) and set targets for distribution, mix, and incrementality. Steward the Perfect Sell Framework to ensure selling stories and shelf principles reflect shopper decision trees and category fundamentals.

• SHOPPER INSIGHTS AND BEHAVIOR

  Be the subject-matter expert on shopper missions, occasions, barriers/drivers, path-to-purchase, and decision trees. Build and maintain frameworks that quantify conversion, cannibalization, and incrementality to guide portfolio and shelf decisions. Activate insights for channel/customer plans (range, flow, prioritisation) and turn them into action with Sales and Category teams.

• RESEARCH LEADERSHIP AND AGENCY MANAGEMENT

  Own relationships with shopper data agencies (e.g. NIQ, Kantar, Dunnhumby, Nectar, Quantium); set briefs, methodologies, and success criteria. Scope, design, and deliver ad hoc research to answer priority business questions (e.g. price architecture, pack optimization, innovation concept testing, shelf flow). Scope, design, and deliver ad hoc research to answer priority strategic questions (e.g. how shopper missions and decision trees inform portfolio roles and assortment; evolution of flavour and format preferences to guide innovation/renovation; white-space mapping and cannibalization risk; long-range demand and mix forecasting by pack, flavour, and channel).

• STAKEHOLDER AND PROJECT MANAGEMENT

  Align cross-functional teams on portfolio priorities through structured forums; own the RACI, timelines, and decision checkpoints. Translate insights into decision-ready narratives tailored to Leadership, Sales, and Brand; turn complex shopper/category signals into clear actions. Run disciplined project management: build work-back plans, govern milestones, surface and de-risk critical paths, and drive accountability to outcomes.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Proven experience in FMCG/retail insights, category management, or portfolio planning, with a strong track record in shopper insights and behaviour-led decision making.
• Deep expertise with syndicated and shopper data; comfortable with quantitative analysis, experiment design, and turning data into clear portfolio recommendations.
• Exceptional stakeholder management, communication, and storytelling; able to influence senior leaders and cross-functional teams.
• Strong project management and organization; skilled at running complex, multi-stakeholder programs on time and on budget.

• Travel 0-10%

WHERE YOU'LL BE BASED

LondonEngland, United Kingdom

United KingdomRed Bull UK

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