Strategy Director (Performance & Partnerships-Oriented)

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About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

The Role

We are seeking a Performance & Partnerships-Oriented Strategy Director (Freelance) - an analytical, insight-driven strategist who can turn data into direction, shaping how brands measure, optimise, and grow the effectiveness of their partnerships.

You'll design and delivery of performance-led strategy - combining research, data, and commercial insight to help clients make smarter decisions and achieve greater ROI from their sponsorships and marketing investments.

Key Responsibilities

Research & Insights: Design, execute, and analyse qualitative and quantitative research to uncover trends, opportunities, and challenges.

Measurement & Evaluation: Build performance models, dashboards, and evaluation frameworks that track and demonstrate partnership effectiveness.

Performance Analysis: Conduct partnership performance reviews and business development assessments to identify growth opportunities.

Data Translation: Turn complex data into clear, actionable recommendations that drive client performance and ROI.

Strategic Collaboration: Work closely with growth, project, and account teams to align strategies with wider business objectives.

Thought Leadership: Use deep expertise in research methodologies, analytics tools, and intelligence resources to guide strategic decisions.

Client Engagement: Present insights and recommendations clearly and persuasively to senior stakeholders.

Project Management: Oversee multiple concurrent projects and budgets, ensuring quality and on-time delivery.

About You

Proven experience in strategy, data, or insight-focused roles within sponsorship, sports marketing, or performance-driven agencies.

Expert knowledge of analytics platforms, research techniques, and evaluation methodologies.

Commercially astute, with a track record of improving marketing and partnership performance.

Exceptional communicator with strong presentation and client management skills.

Comfortable working in a fast-paced, collaborative, and global environment.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.