Strategy Director

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Description

Position at Mindshare Worldwide

Strategy Director
Job title: Strategy Business Director
Group: Mindshare Worldwide
Reports to: Strategy Partner

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world's best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP's media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients.

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you're with us. There's a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.
The Role

The Strategy Director works within the WW Strategy team. Our Worldwide team specialises in driving Good Growth for our multinational clients looking for a unified brand presence across markets and continents that adapts to the cultural and human differences across these. Leveraging the power of media platforms to engage with audiences across cultures, countries & continents. The primary focus of the Strategy Director is on the development of new BIC international media & connections strategies. From inception to sign off, overseeing strategic alignment of activation across local teams. Reporting to the Strategy Partner, the successful candidate will work with a team of people from a range of specialists in the agency to develop insightful, impactful strategies that help our clients to grow.

The Ideal Candidate

You are a unique strategist looking to find your new home amongst others who want to create new spaces for Media to engage humans & transform their experiences with brands. As an individual, you are:

• Curious: about humans, what makes them tick, what makes them connect. About channels, new, old and changing, always asking how we can break the mould of how things may have been.
• Creative: always looking for new and exciting ways to bring brands to audiences. For the extra 'spark' or stretch in the plan that may not be expected.
• Challenging: themselves and others to consider if there is a new way, a better way or an uncharted way to solve business challenges.
• Collaborative: a desire & ability to collaborate with different skills, personalities and ways of thinking. To bring people together to find new ways to design, deliver strategies and hold ourselves accountable to them.

Essential Criteria

• Strong experience in Media & Communication strategy in agency environment.
• Excellent communication & interpersonal skills including evidence of presentation design and delivery at a senior client level.
• Experience in designing and delivering media strategies across multiple markets with clear understanding of the influence this has on central V local strategic requirements
• Ability lead in the creation of integrated strategy across multifunctional groups (internal / external) and multiple markets.
• Understanding of the the 'art of possible' when engaging audiences through media and how specialist areas such as data, digital & commerce play a role in continually elevating the solutions and impact of strategy.
• Experience in designing partnership & innovation roadmaps to support longer term needs for clients.
• Experience using syndicated research tools, consumer research methodologies & media tools to unlock insight e.g. Google Analytics, GWI, Crimson Hexagon, Brand Watch, BAV, YouGov, Meta Campaign Manager, YouGov, EuroMoniter, eMarketer, WARC, etc.

Desirable Criteria

• Consultative strategy across marketing communications and / or media planning & strategy for international (global) clients.
• Understanding of the economic dynamics and integrated media strategies needed to drive growth across in B2C & B2B environments.
• Ability to advise on communications strategies encompassing: Consumer Experience, 360 Media environment (inc Digital, Social, PR, Events)

Responsibilities

• Design and delivery of holistic media strategies to deliver on client requirements using the data and tools suite available to you.
• Timely management of projects and briefs to meet & exceed client expectation
• Collaboration with planning & market teams to translate strategies into impactful media plans.
• Work in multi diciplinary team to create strategies, deliver them and understand their impact for future initatives.
• Build trust and strong relationships with clients and partner agencies.
• Ideating & developing thought leadership initatives to elevate our engagement with clients in partnership with more senior team members.
• Lead and inspire others
• Line managing one or more team members (team dependant).

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