Strategic Marketing Manager, Global

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Description

Build your Career with an Industry Leader

At Multi-Color Corporation, we help customers differentiate their brands with innovative offerings, flexible performance, and serve our clients' needs from ideation to finished label. With 110 years of experience, MCC is the world's largest prime label and packaging supplier. We are committed to growth and providing customers with the most effective, innovative, and functional labeling available. Our Marketing department helps drive our success. Marketing roles at MCC require diverse skills and responsibilities that drive our growth while providing exciting career development opportunities.

We are seeking a Marketing Manager in a newly created role to lead growth and development of our strategic Food & Beverage segment by leveraging innovation best practices. The Food & Beverage segment leader will monitor market trends and drivers, understand competitiveness in the segment and identify new growth opportunities while driving innovative products to market that delight our customers. Open to the candidate working virtually or major MCC office locations in EU.

Job Responsibilities:

• Drive short term, annual, multi-year business strategies to achieve MCC sales and profit targets
• Establish and align team to KPIs for Food & Beverage innovation performance and lead assessment of current offerings against key customer requirements and competition
• Act as the Project Success Leader to drive key innovation projects to launch and accelerate commercialization while engaging with internal and external partners
• Identify and capture customer problems and consumer insights to develop a feedback-driven short- and long-term technology roadmap that feeds a multi-year innovation pipeline
• Collaborate closely with product development to fill the portfolio with promising concepts
• Conduct qualifying and quantifying screenings to value and prioritize concepts in the pipeline
• Develop marketing strategies, value propositions, and program recommendations for existing portfolio of products that help customers achieve their goals and accelerate growth
• Keep current on food industry intelligence including market incidents, changes to Food Safety legislation, significant new technology and analytical advances
• Partner with Sales to drive differentiated programs that lead to new business gains, growth in existing accounts and retention of top accounts
• Drive results through knowledge-based relationships collaborating with Sales, R&D, product development and product line management
• Participate in customer interactions that contribute to business insights and results

Basic Qualifications

• Bachelor's degree
• 3+ years of professional/marketing experience

Preferred Qualifications

• MBA in Marketing
• Demonstrated leadership skills - setting strategy, planning, critical thinking, orchestrating cross-functionally, team-building, overseeing multiple project elements and proven record of results

• Experience leading a market segment in a Business-to-Business (B2B) service model
• Proficiency in creating, driving, and managing projects/programs in a global organization
• Ability to develop and present strategies to sales teams and management to gain alignment
• Food Safety industry experience, Food & Beverage manufacturing knowledge and/ or experience with corporate or plant level decision makers
• Team player able to build relationships with colleagues and business partners across the company
• Ability to timely and efficiently manage a large volume of projects and transactions

Diversity & Inclusion

At MCC, we believe what makes us unique, makes us better. We embrace & care deeply about creating a workplace where our people feel valued & empowered. We are committed to providing an environment in which everyone is included, treated fairly & with respect. We consider our people our best asset & understand the importance of bringing different perspectives. We are committed to providing equal opportunity regardless of gender identity/expression or ethnicity, disability, sexual orientation or life stage. We encourage & welcome all genders, people of disability, LGBTQI+ community, refugees & people from culturally & linguistic diverse backgrounds to apply.

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