Sr. Product Mng - Monetization, Amazon Fire TV
DESCRIPTION
Are you interested in shaping the future of the OTT industry? Do you want to re-define the way streaming media player customers engage with the next generation of content products? We are looking for an experienced Senior Product Marketing Manager to drive monetization initiatives for Fire TV in Europe. An ideal candidate has an extensive background in advertising, marketing, and/or program management, and has solid experience working with the OTT/ VOD industry.
This individual will balance a mix of operational, marketing, and strategic responsibilities. You will work with Product, Marketing, PR, Account Management, and Amazon Advertising GTM teams to develop strategies and solutions to drive advertiser adoption of Fire TV's offering and ensure customers' Fire TV investments fit into their overall marketing strategy with Amazon. You are relentlessly proactive, working backwards from both external advertiser customers and internal customers, like the Account Executives you'll work through to grow the Fire TV advertising business by collecting their feedback and enabling their sales motions. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing Fire TV advertising solutions for our advertisers, diving deep within the advertising community to discuss Fire TV's benefits, and innovating solutions that meet the objectives of our advertising customers. You thrive in ambiguity and love the diversity of work that comes with an all-hands-on-deck approach. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions.
As an individual contributor, you will work with an elite Ad sales organization and will benefit from having direct access to multiple leadership teams. You'll leverage your experience buying, planning, packaging, and selling digital and/or TV advertising both directly and programmatically, your deep knowledge of the connected TV landscape, and experience negotiating and closing upfronts. A successful candidate will have strong analytical skills, strong bias for action, and be able to work successfully across multiple stakeholders and teams to drive monetization related priorities and projects. They will also be able to evaluate the existing monetization business models, determine what are the key areas of opportunities, and develop complex strategy docs that can challenge the business status quo and accelerate monetization for Fire TV in Europe.
Key job responsibilities
• Own two to three cross-country monetization boulders which can span several monetization businesses (advertising, subscriptions, rentals/purchases).
• Develop and scale Fire TV Ads GTM strategies across partner teams in the central Amazon Advertising organization.
• Develop and implement bespoke industry vertical-based strategies that effectively present Fire TV to those advertisers.
• Partner with Marketing to develop narratives that differentiate Fire TV Ads' unique offerings tied to customer objectives and business outcomes.
• Ensure Fire TV Ads products are understood, top-of-mind, and prioritized by Account Executives in their presentations to advertisers.
• Develop and oversee implementation (end to end ownership) of complex revenue growth initiatives that require buy in from stakeholders across different Amazon orgs.
• Work cross functionally with senior leadership in Amazon Devices and other Amazon internal teams.
• Perform complex analysis, own Monthly/Quarterly business reports, and create business driving documents that surface key learning and recommend new revenue growth initiatives.
• Develop and deploy customer data and dashboards to enable strategy and decision-making.
• Track, monitor, and report progress on our strategic, operational, and performance goals
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner
- Experience owning technology products
- Experience with product cycles of 6+ months
- Experience in product or program management, product marketing, business development or technology
PREFERRED QUALIFICATIONS
- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
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