Sr. Product Marketing Manager, Santos
DESCRIPTION
Are you interested in a job that combines technical skills with marketing savvy? If so, the Product Marketing Manager position may be a great fit for you.
Amazon has spent years building one of the world's most efficient and optimized supply chains. Santos is an organization based within the supply chain arm of Amazon and owns two products-- Buy with Prime (BWP) and Multi-channel fulfilment (MCF). Santos's vision is to make off-Amazon fulfilment as simple and easy as on Amazon fulfilment, while delivering more selection and a better shopping experience to customers with prime like services on non-Amazon sites.
Santos is present in 10 countries; our vision is ambitious - to fulfil orders for every customer in the world, regardless of where the transaction occurs. With the expanding business, Santos is seeking a talented Product Marketing Manager for driving product adoption and retention in the three prioritized international markets. This is a unique opportunity to play a key role in an exciting, industry-leading business.
Product marketing plays a critical role in bringing the Voice of the Customer to the forefront and developing an aligned product value proposition for the market. The ideal candidate is a strong influencer and will own bridging alignment across internal and external stakeholders. The incumbent will own key market growth KPI's (acquisition, engagement and unit targets), the product positioning narrative in the market and shape the future direction of customer lifecycle management in expansion marketplaces. The ideal candidate has experience leveraging data to gain insights and solve problems, experience with content strategy, and technical channel marketing skills. The candidate needs to be deeply analytical, detail oriented, and obsessive over constantly improving the campaigns via experimentation. In this role, you will collaborate with multiple stakeholders across Santos marketing and with external stakeholders to identify and drive innovative solutions. Our team values attention to detail, ownership and the ability to work autonomously, while having fun while accomplishing our goals together.
Key job responsibilities
• Technical understanding: Develop a thorough understanding of salesforce email tools, owned and operated channels luke seller central, Selldot etc.
• Gather insights via testing: Define the experiment roadmap. Identify key segments that we can acquire from/engage with. Run A/B tests across themes, use cases, templates, personalization formats, creatives, time of the day to gather learnings which will help us optimize omni-channel campaigns across the funnel i.e., traffic, consideration, conversion and continued engagement
• BAU campaign governance: Build campaigns in partnership with channel marketing managers on team to ensure the right product positioning is being communicated to the right segments.
• Campaign optimisation: Optimize all campaigns against key metrics including open rates, CTR, product adoption and unit lift.
• Reporting and channel planning: Analyse and report on channel performance metrics campaigns on a weekly and monthly. Optimize marketing mix based on these insights. Basis channel trends, own projections and goal revisions.
• Operations: Marketing experience including managing email campaigns, social media campaigns, owned and operated channel campaigns (building, testing, and sending)
BASIC QUALIFICATIONS
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- MBA
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