Sr. CRM / Lifecycle Marketing Manager, Ring & Blink
DESCRIPTION
Ring & Blink team is looking for a Lifecycle Marketing Manager who will be responsible for key revenue-generating activities related to the customer lifecycle management.
As a Retention Marketing Manager, you will be responsible for key customer activities related to increasing device adoption and subscription activities. You will work closely with the HQ CRM team in the US and collaborate with European teams based in London and Amsterdam (including product marketing, creative & production and subscriptions) to build out and execute communication strategies and campaigns to enhance the customer experience. You will bring your proven creative, analytical and strategic capabilities to develop imagine, plan, implement and optimise compelling campaigns that deliver an impactful customer experience and increase customer engagement.
Key job responsibilities
* Develop and drive the lifestyle strategy for Ring and Blink and own KPIs for the European market segments.
* Ensure legal compliance of CRM activities in each local market segments we operate in.
* Localise and execute end-to-end communication touch points from product on-boarding to up-selling activities and customer retention engagements.
* Develop and execute high-impact email campaigns that drives sales conversion and customer engagement for the areas of customer retention.
* Test and optimise different formats to develop a deep understanding of the email channel and convert those insights into innovative marketing campaigns.
* Analyse different customer cohorts and segmentation to create personalised campaigns according to purchase behaviour.
* Work closely with the European creative team to personalise key marketing campaigns to enhance customer experience.
* Understand the needs from key market segments and localise campaigns with the support of the localisation team.
* Collaborate with Ring & Blink subscriptions team to develop European initiatives designed to maximise retention and customer life-time value.
* Report on various KPIs based on testing and campaign optimisation.
BASIC QUALIFICATIONS
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree.
- Fluency in English, both written and verbal.
- 7+ years of cumulilative experience in retention marketing and related consumer-facing product marketing roles
- Experience managing email campaigns on Braze, Segment, or similar platforms.
- Experience in stakeholder management and project management.
- Ability to think both creatively and analytically with proficiency in Excel
- Proficiency in understanding data workflows, customer segmentation and testing.
- Strong organizational and communication skills with a proven ability to influence various stakeholders.
- Flexibility in working hours to accommodate occasional calls with US counterparts.
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience in project management and project management tools, such as JIRA, Workfront, Asana
- Experience in managing subscription-based business
- Experience working in a fast-paced or startup environment.
- Fluency in European languages other than English a plus
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