Sponsorship Marketing Manager (Hybrid)

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Company Description

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond.

Job Description

The Role

The Sponsorship Marketing Manager will be responsible for designing and executing high-impact marketing campaigns to drive qualified sponsorship and exhibitor customer leads for the Sponsorship Sales Team, focusing on exhibitor and sponsorship promotions. This role will aim to enhance the brand presence of the Fastmarkets events across the key commodity portfolios, generate inbound leads, support the conversion of data to Marketing Qualified Leads (MQLs), and develop the umbrella brand for events, content, and MMS products.

PRINCIPAL ACCOUNTABILITIES

Marketing Campaign Management:

• Lead Generation: Create and manage marketing campaigns that drive high-quality leads for exhibitor and sponsorship opportunities across the Fastmarkets event portfolios.

• Inbound Data Creation: Generate new inbound data for nurturing and conversion down the funnel.

• MQL Conversion: Support efforts to convert new data into MQLs for various Fastmarkets event brands.

• Brand Development: Assist in developing and promoting the Fastmarkets brand, integrating its presence across events, content, and marketing materials.

Performance Tracking and Reporting:

• KPI Reporting: Measure and report on campaign success, including MQL growth, revenue targets for exhibitor and sponsorships, and audience engagement.

• Insightful Analytics: Monitor, analyse, and report on campaign performance, using data insights to optimise strategies and share key findings with stakeholders.

• Audience Growth: Focus on the growth of Known, Engaged, and Marketable audiences, tracking progress against targets.

Collaboration and Leadership

• Leadership and collaboration: Work closely with sales and event marketing teams to align lead generation activities with business goals.

• Performance Culture: Foster a high-performance marketing culture, ensuring marketing campaigns are aligned with business priorities and executed on time and within budget.

Analysis & Insight:

• Campaign Reporting: Produce monthly MQL reports, highlighting the effectiveness of campaigns and suggesting adjustments based on data insights.

• Trend Analysis: Analyse trends in lead generation and campaign performance over time, providing actionable insights to improve future campaigns.

• Data Governance: Work with internal teams to ensure compliance with data management and governance policies.

Planning & Campaign Execution:

• Market Research: Conduct thorough research to identify potential clients, key decision-makers, and influencers within the exhibition sectors.

• Campaign Strategy: Develop operational plans for campaigns, including detailed timelines, budget tracking, and resource allocation.

• Budget Management: Develop and manage demand-generation marketing budgets and ensure accurate financial tracking.

• Supplier Management: Coordinate with external suppliers and agencies to execute campaigns effectively.

• Multichannel Campaigns: Oversee the execution of multi-channel campaigns including email marketing, SEM, web, and social media.

• Website Strategy: Work with the Senior Marketing Operations Manager to develop website strategies to maximize relevant traffic and optimise lead-generation efforts.

Marketing Execution:

• Audience Segmentation: Identify target audiences and key segments and create tailored marketing campaigns for them.

• Content Collaboration: Work with content teams to develop engaging collateral for awareness campaigns and ensure copy aligns with brand objectives.

• Campaign Optimisation: Use Conversion Rate Optimization (CRO) strategies to consistently improve digital performance.

• Event Representation: Attend industry events, trade shows, and exhibitions to network and generate leads.

• Brand Consistency: Ensure all marketing materials adhere to Fastmarkets brand guidelines and quality standards.

Qualifications

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world's leading and most trusted price reporting, events, and intelligence service for the markets we serve. We're proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.

If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on...

KNOWLEDGE, EXPERIENCE AND SKILLS

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.

Experience:

• 5+ years of experience in marketing, with at least 2 years in a sponsorship or exhibitor-focused marketing role. Experience in the B2B event sector is a plus.

Skills:

• Lead Generation & Automation: Strong knowledge of lead generation techniques and experience with marketing automation platforms (e.g., Salesforce, Marketo).
• Digital Marketing Expertise: Proficient in digital marketing tools (email marketing, SEM, Google Analytics) and data analytics.
• Communication & Collaboration: Excellent communication and collaboration skills with the ability to manage cross-functional teams and stakeholders
• Project Management: Strong project management skills, including experience in budget management, timeline adherence, and resource allocation.
• Strategic & Data-Driven: Ability to think strategically, solve problems, and make data-driven decisions to optimize campaign effectiveness.
• Creative Campaign Development: Creative and innovative in designing campaigns that drive engagement and ROI across multiple channels.
• Event & Marketing Experience: Proven experience in event marketing, particularly within exhibitions, conferences, or similar sectors, with a focus on driving qualified leads.
• Education: Bachelor's degree in marketing, Business, or related field. Advanced degree or certifications in marketing preferred.

If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.

Additional Information

Our Values

Fastmarkets people come from all different walks of life. It's this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common - and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers' experience and our business performance
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
• CUSTOMER CENTRIC. We are customer-centric in all that we do
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You've read a little about us - now it's over to you!

If you like what you've read so far and think you can see yourself as a Fastmarkets person, it's time to fill in your application form. This form is an important part of the selection process: it's used to determine whether or not you'll be chosen to have an interview and acts as a basis for the questions we'll ask you on the day.

It's vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you're great.

Videos To Watch
https://www.youtube.com/watch?v=kxxaZSMU3OE&t=1s
https://youtu.be/Vmu6NKvGxFM