Social Media Marketing Manager

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Introduction

Overview

The Social Media Marketing Manager will play a critical role in our digital marketing team, reporting directly to the Senior Digital Marketing Manager. This position is focused on leveraging both paid and organic social media strategies to enhance our B2B presence, primarily on LinkedIn. You will be responsible for creating and executing social media campaigns that drive engagement, generate leads, and support our overall marketing objectives.

Objective/Purpose of the Role

The primary objective of the Social Media Marketing Manager is to develop and implement comprehensive social media strategies that effectively reach and engage our target B2B audience. This role involves managing our social media presence, with a strong emphasis on LinkedIn, to build brand awareness, foster relationships, and drive conversions. You will ensure that our social media activities align with our overall digital marketing strategy and business goals, utilising data-driven insights to optimise performance.

Accountabilities

What You Will Be Doing

• Social Media Strategy Development and Execution:
• Develop, implement, and manage a comprehensive social media strategy, covering both organic and sponsored initiatives, to enhance our B2B marketing efforts.
• Conduct audience research and analysis to identify opportunities for engagement and growth.
• Paid Social Campaign Management:
• Create, manage, and optimise paid social media campaigns on LinkedIn and other relevant platforms.
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
• Organic Social Media Management:
• Develop and execute organic social media content strategies to build brand awareness and engage our audience.
• Create compelling and relevant content, including posts, articles, videos, and infographics, tailored to our B2B audience.
• Manage the content calendar and ensure timely posting and engagement with followers.
• Performance Analysis and Reporting:
• Analyse social media performance using key metrics and tools (e.g., LinkedIn Analytics, Google Analytics) and generate detailed reports.
• Provide actionable insights and recommendations to improve social media effectiveness and achieve business goals.
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage.
• Collaboration and Integration:
• Work closely with the B2B marketing team to align social media strategies with broader digital marketing and business objectives.
• Collaborate with content creators, designers, and other marketing team members to ensure cohesive and effective campaign execution.
• Coordinate with the sales and product teams to align social media efforts with sales initiatives and product launches.
• Community Management:
• Engage with followers and industry influencers on LinkedIn to build relationships and foster a sense of community.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Monitor brand mentions and industry conversations to identify opportunities for engagement and thought leadership.
• Budget Management:
• Manage social media budgets effectively to maximise ROI and ensure efficient use of resources.
• Track and report on budget spending and campaign performance regularly.

Experience, skills and professional attributes

What We Are Looking For

• Experience and Expertise:
• Proven experience in a B2B social media marketing role, with a strong track record of managing successful paid and organic campaigns.
• In-depth knowledge of LinkedIn and other relevant social media platforms.
• Experience in audience research, content creation, and performance analysis.
• Technical Skills:
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (Google Analytics).
• Strong understanding of paid social advertising, including targeting, bidding, and ad creative optimisation.
• Expertise in content creation and curation for social media, including writing, editing, and basic graphic design (Canva).
• Analytical Mindset:
• Ability to analyse data sets and derive actionable insights to optimise campaign performance.
• Strong problem-solving skills and attention to detail.
• Communication and Collaboration:
• Excellent communication skills, with the ability to effectively present insights and recommendations to stakeholders.
• Collaborative team player who can work effectively with cross-functional teams.
• Proactive and Adaptable:
• Proactive approach to staying updated on industry trends, algorithm changes, and best practices.
• Ability to adapt quickly to changes and manage multiple projects simultaneously.