Social Media Manager

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Overview

This is an exciting opportunity to join a premium, design-led consumer brand in a highly visible and creatively driven role. As Social Media & Content Manager.

Sitting at the intersection of brand, content, and commerce, this role will play a key part in driving awareness, engagement, and digital growth. You'll be hands-on in both content production and platform management.

This role is ideal for someone with 2+ years of experience who is highly creative, culturally aware, and commercially minded, with a passion for storytelling, fashion, and building engaged online communities.
Key Responsibilities
Social Media Strategy & Channel Management

• Develop and execute social media strategies that strengthen brand presence, grow audience engagement, and support commercial objectives.
• Own and manage day-to-day activity across all key social platforms, ensuring content is aligned with wider brand direction and campaign priorities.
• Plan, schedule, publish, and optimise content across social channels, maintaining consistency in tone, visual identity, and messaging.
• Monitor platform performance, audience engagement, and emerging trends to inform content direction and channel growth strategies.

Content Creation & Storytelling

• Create engaging photo, video, and multimedia content tailored to different social platforms and audiences.
• Lead the development of short-form, trend-aware content designed to maximise reach, engagement, and brand relevance.
• Write compelling captions and social copy aligned with brand positioning and tone of voice.
• Edit and optimise visual, video, and audio content for digital and social-first formats.
• Collaborate with wider creative and marketing teams to ensure social content aligns with campaigns, launches, and broader brand storytelling objectives.

Performance & Analytics

• Track and analyse social and content performance metrics, using insights to refine strategy and improve effectiveness.
• Deliver regular reporting on engagement, audience growth, traffic, and conversion performance.
• Monitor referral traffic and social-driven ecommerce activity to support commercial decision-making.
• Identify opportunities to improve reach, engagement, conversion, and community growth through data-led optimisation.

Community & Brand Engagement

• Build and nurture online communities through active engagement and audience interaction.
• Monitor conversations, comments, and audience sentiment to strengthen brand perception and responsiveness.

Required Experience and Skills

• Proven experience managing social media and content for a premium consumer, fashion, retail, or lifestyle brand.
• Strong understanding of platform-specific content strategies and social media best practices.
• Experience creating and editing engaging multimedia content, including short-form video.
• Confident both behind and in front of the camera, with a strong eye for visual storytelling.
• Excellent writing and communication skills, with the ability to create compelling social copy.
• Strong understanding of analytics, engagement metrics, and performance reporting.
• Highly organised with the ability to manage multiple projects and deadlines simultaneously.
• Proactive, trend-aware, and commercially minded, with a strong understanding of digital culture and audience behaviour.
• Comfortable working independently while collaborating effectively across wider teams.
• Degree in marketing, communications, or a related discipline preferred but not essential with relevant experience.

*Rates depend on experience and client requirements