Social Media Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Role: Social Media Manager

Salary: Up to £40,000 depending on experience

Location: Hybrid/Didsbury/Manchester with travel to our network of offices in the North West

Join Our Team as a Social Media Manager!

Are you a creative and strategic thinker passionate about storytelling and driving engagement? We're looking for a talented Social Media Manager to lead and elevate the social media presence of our Group brands: Fletchers Solicitors, Serious Injury Law, Cycling SOS, Blume, and Medical Law Services.

In this exciting role, you'll take charge of creating impactful content across various platforms, capturing the interest of diverse audiences and playing a vital role in shaping our online presence. From fostering deeper connections with clients, charity and industry partners, and local communities, to bringing the incredible stories of our work and people to life, you'll help us build strong relationships and drive engagement.

This is your chance to make a meaningful impact by crafting a compelling narrative that resonates with our followers and showcases the important work we do every day.

Are you ready to be the voice behind our brands? Let's tell our story together.

Apply now and lead the conversation!

In return Fletchers can offer:

• 35 hours working week
• Bonus scheme (subject to targets being met)
• 35 days holiday a year including bank holidays and Christmas Closure, you also have an option to purchase up to 3 extra days' holiday per year, until you reach the maximum long service awards which are awarded after your 5th, 7th, and 9th full year of employment
• Pension scheme with tax-efficient salary sacrifice option
• Life Assurance Policy
• Medicash policy to cover some dental, optical and other medical expenses
• Company sick pay
• Enhanced Maternity, Paternity and IVF schemes
• Flexible, agile working environment with a positive work-life balance
• Varied calendar of funded company social events (check out Fletchers Group on LinkedIn)
• Monthly voucher awardsfor winning nominees

Main Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with business goals.
• Manage day-to-day organic activities and community engagement on our social media platforms including LinkedIn, Facebook, Instagram, X and other emerging platforms.
• Maintain a comprehensive content calendar to plan posts ahead of time and ensure a good mix of content.
• Create, curate, and publish high-quality, relevant and engaging content (text, images and videos) tailored to each platform's audience and best practices.
• Maintain the highest standards in all social media outputs, ensuring content is accurate and is consistent with our brand voice and style guidelines.
• Be an active presence on social media - sharing, commenting, and participating in relevant groups/spaces to drive brand visibility and community interaction.
• Respond to comments and queries in a timely manner, identify and capture marketing opportunities as well as areas of improvement.
• Collaborate with internal teams and key business stakeholders to support them in delivering quality content for social media.
• Monitor and analyse social media performance using analytics tools, identifying trends and areas for improvement.
• Champion the social media agenda by educating team members and colleagues on best practice and industry developments.

Essential Skills and Experience:

• Significant experience and a proven track record of leadership and successful execution of social media campaigns in a corporate, B2B or agency setting.
• In-depth knowledge and understanding of social media platforms and their respective audiences.
• Experience with basic design tools (e.g., Canva, Adobe Creative Suite) for creating or editing visual content.
• Excellent written and verbal communication skills with an eye for detail.
• Creative and full of ideas of how to improve and innovate.
• Excellent organisational and time management skills with the ability to multi-task as priorities and deliverables changes.
• Ability to work independently and also collaborate within a team.

Desirable Skills and Experience:

• Experience and understanding of the legal sector and competitors is a plus
• Proficiency in capturing and editing video and image content
• Relevant professional qualifications

We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.

About Fletchers Solicitors:

Fletchers is a growing law firm specialising in personal injury and clinical negligence law, with excellent rankings with both the Legal 500 and Chambers & Partners. Following several acquisitions, we have transformed into the Fletchers Group, with ambitious plans for further expansion. Situated in the North-West of the UK, our offices are located in Manchester, Liverpool, Southport, Leeds, Bolton, and Cambridge. Many of our colleagues enjoy the flexibility of hybrid work arrangements. We offer a great work-life balance, attractive benefits, apprenticeship or training contract opportunities, and avenues for internal progression. Currently, approximately 10% of our colleagues participate in apprenticeships or training contracts, marking a milestone for us as we continue to improve our Learning & Development programs. Our culture is nurturing, designed to assist you in achieving your aspirations. Additionally, we have our Associate and Partner programs for senior lawyers and established the Fletchers Foundation to support those who have suffered injuries.

Fletchers Group is an inclusive employer with a diverse workforce, which is why we welcome applications from all diversity groups and backgrounds. We're committed to providing a culture and environment where everyone can thrive. Fletchers understand and celebrating that no colleague is the same. We're proud of our work on the Disability Confident scheme, and we are signing up to other diversity standards to reflect our ethos.