Social Media Community Manager

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Are you passionate about building vibrant online communities and fostering genuine connections?

We are seeking a dynamic Social Media Community Manager to join our innovative Digital Planning team, which forms a crucial part of our Brand division here at Penguin. In collaboration with our Head of Digital Planning and Social Media Manager, you will develop and implement cutting-edge community management and influencer strategies.

Your mission: to engage diverse audiences, increase brand loyalty, and grow authentic connections across our consumer-facing social media accounts, including Facebook, Twitter, Instagram, TikTok, and Pinterest. You'll play a pivotal role in shaping the online presence of our iconic Penguin brand and our beloved sub-brands, The Happy Foodie, Dead Good Books, and Penguin Platform.

Key responsibilities:

• Spearhead community management strategies for our social channels, focusing on Penguin and occasionally Dead Good, Happy Foodie, and Penguin Platform.
• Drive influencer marketing initiatives across our social platforms.
• Collaborate with the team to monitor social media channels, responding to comments and inquiries promptly.
• Serve as a feedback conduit, relaying valuable insights to inform content development.
• Identify and engage with super fans and readers, crafting exceptional fan and reader experiences.
• Cultivate strong relationships with influencers to enhance brand visibility.
• Engage with authors and talent across the organisation to foster meaningful interactions.
• Coordinate with our Social Media Manager and Social Producers to plan and execute content and activation schedules.
• Partner with Brand Marketing, Design, and Content teams to maximise community engagement during campaigns.
• Occasionally create content to support various initiatives, even though it is not the primary focus of the role.
• Lead social media community engagement projects as needed, such as #AskPenguin and Instagram Stories Takeovers.

What you will bring

Essential criteria:

• Significant experience managing social media accounts for a major company, brand, or publisher.
• Proven expertise in building and nurturing online communities.
• Demonstrable experience in collaborating with influencers.
• Exceptional relationship-building abilities.
• Adaptability to thrive in a flexible environment.
• Outstanding stakeholder management and communication skills.
• Proficiency in creating both static and video assets for social media.

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Sunday 12th January.

• Please ensure you include a cover letter, as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements. Typically, we expect the cover letter to be no more than one or two pages in length.
• Please note we are looking for someone to join the team as soon as possible, but we are also happy to accommodate a reasonable notice period for the right candidate.
• We anticipate a two-stage interview process which may include a virtual first-stage interview and in-person second stage interview. We are happy to discuss this further with you throughout the recruitment process.

Salary

£40,000 - £44,000 plus benefits.

What you can expect from us

Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

• Financial - income protection, life assurance, childcare allowance
• Wellbeing - healthcare cash plan, critical illness cover, health checks
• Lifestyle - enhanced parental leave, tech scheme, free and discounted books

For our full benefits list please visit: https://www.penguinrandomhousecareers.co.uk/what-we-offer/

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect up to two days p/week in our offices in London. We are happy to discuss this hybrid working arrangement with you throughout your recruitment process.

About Penguin

We're the UK's largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you'll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

The recruitment process

You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: Penguin Books Limited

Country: United Kingdom

State/Region: London

City: London

Postal Code: SW11 7BW

Job ID: 276435

Date: 23 Dec 2024

Location: