Social Media Art Director

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Company Description

Job Description

As Social Media Art Director you will take the lead in shaping the art direction and content creation across our global social media channels. In this role, you will be the creative gatekeeper, developing the social media look and feel for our brand and aligning it with our business objectives. Your creative solutions will inspire our customers and community, making a lasting impact.

What you will do:

• Drive brand awareness, perception, traffic, and revenue online and in-store through art direction and visual identity on all social media platforms.
• Develop social media storytelling, focusing on social-first narratives for key campaigns alongside daily content.
• Curate a consistent, always-evolving stream of engaging content to captivate our existing audience and attract new followers.
• Develop and implement video and graphic treatments that resonate with our audience, inspire engagement, and drive conversion.
• Evaluate content engagement, reach, and brand perception to measure success.
• Brief and lead a matrix roster of external creatives, including animators, photographers, directors, and editors.
• Optimise shoots by considering unique and additional content for each social channel in collaboration with the Content and Social team.
• Execute end-to-end image and video social content, from creative concept to post-production, overseeing every step of the process.
• Explore innovative ways to express the brand through imagery, film, and digital creation.
• Research and present social media trends, animators, photographers, directors, editors, and potential creative partners.
• Analyse key data to inform strategic decisions and conduct creative testing to gain insights into social media developments, digital trends, and emerging talent/influencers.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

• Proven experience in art direction and content creation for different social media platforms for either fashion retail or editorial
• Proficient in video and graphic treatments to create visually appealing and engaging content.
• Knowledge of social media analytics and the ability to measure and evaluate the impact of content.
• Excellent communication and presentation skills to effectively collaborate with cross-functional teams and external creatives.
• Ability to stay updated with social media trends and emerging creative talent.
• Strong organizational and time management skills to meet deadlines and manage multiple projects.

Please kindly note that in order for us to consider your application, you will need to include a portfolio or examples of your work most suited to the COS aesthetic.

Additional Information

This is a full time permanent contract based at our Head Office in London.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.

In addition to this UK based colleagues also receive

• Up to 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care

Inclusion & Diversity

At COS we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

Company Description

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

Ready to apply? Click on the I'M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!