Social Creative Lead

BRAND: Leo Burnett
Job Function: Creative
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

As Leo Burnett himself once said: "At the end of the day, we're just people talking to people."

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

At Leo Burnett we like to make the good stuff in life accessible to everyone. It's our agency's big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion.

We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you'll be hard pushed to find a more genuinely friendly bunch. We've created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it's working. We're proud to say that our staff survey shows record happiness scores over the last 12 months.

We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang.

It's never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we're not just talking the talk, we're walking the walk. Our internal group D&I Allies at Leo's (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change.

Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective.

We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few.

It's our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.

Our Commitment to Diversity & Inclusion

Diversity and inclusion are a core part of our DNA at Leo Burnett. We're committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.
We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

Overview

As a Social Creative Lead you'll sit at the heart of our organic social team - shaping, creating, and executing best-in-class social content for our biggest clients. You're immersed in social culture and platform behaviour, instinctively knowing what will resonate and how to adapt trends for brands without losing authenticity.

You'll lead concept delivery for high-impact moments, from campaigns, to identifying the right trends to act on and shaping reactive. You'll set the creative guardrails that keep day-to-day content resonant, while owning the ideas and executions that create spikes in attention.

You come from a creative background - and your strength is in generating ideas. You can take a cultural spark, audience insight, or platform trend and quickly spin it into multiple concepts that feel fresh, relevant, and brand-right. Your creative instincts are matched by an understanding of how ideas need to flex for different formats, audiences, and levels of polish - from a quick lo-fi post to a cornerstone evergreen piece to a larger campaign idea.

You'll balance the immediacy of reactive, lo-fi content with the consistency of evergreen storytelling - creating work that is visually sharp, culturally relevant, and strategically aligned. You'll be hands-on with ideation and creation, while also guiding other creatives to ensure every post delivers on quality and intent.Specifically, your responsibilities will include:

• Working with Creative Directors and other Social Creatives on the ideation and production of all proactive and reactive social-first content.
• Collaborating with Creative Directors & creative teams on campaign ideas
• Executing ideas and creating content, both individually and directing as part of a team.
• Supporting the Creative Directors on quality control of all organic social content (with a focus on visual excellence), ensuring it aligns to client and agency briefs and ambition.
• Presenting ideas to the stakeholders on a regular basis both internally and externally, building strong relationships.
• Spotting trends and proactively creating ideas that tap into cultural moments

Qualifications

• Experience working in social-first creative roles.
• Expert in visual creative: art direction, design and/or video editing
• Ideally have proficiency in Edits + Capcut, or other editing tools
• Excellent and detailed knowledge of online platforms and formats, their limitations and capabilities; audience trends on social with ability to turn concepts into bespoke and native executions.
• Conceptual thinker with ability to understand consumer behaviours and cultural insight
• Strong creative ambition to push our content approach forward and continuously adapt to ensure a best-in-class approach.
• Excellent cross-functional collaboration skills, with the ability to work seamlessly with teams in different geographical locations.
• An understanding of analytics and data and how to use them to improve content.
• Exceptional problem-solving, strategic thinking and decision-making skills.
• People management and leading teams to produce creatively excellent work

Additional information

Leo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - "The Pregnant Man"

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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